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Friday, July 26, 2013

Top Ofcom tips when taking your smartphone or tablet abroad

Mark Bridge writes:

With the school term over and August just a few days away, UK telecom regulator Ofcom has published a new guide to help travellers avoid ‘bill shock’ after using their mobile phones, tablets and laptops abroad.

It’s reminding consumers that calls, text messages and data charges are likely to cost more when you’re ’mobile roaming’ outside your home country… and can be even more expensive outside Europe.

Claudio Pollack, Consumer Group Director at Ofcom, said “No one wants to return from a relaxing holiday to be faced with an unexpectedly high data bill. Ofcom’s guide offers essential advice for consumers so they don’t get burnt by bill shock this summer.”

Ofcom has now started to warn customers about the risks involved when customers choose special roaming tariffs. Although these can offer benefits of convenience or cost, they also involve opting out of the EU law that limits call, SMS and data prices. It’s a topic we’ve mentioned several times in our podcasts.

Ofcom’s tips for 2013 include:

Download before you leave home
Downloading and streaming can be prohibitively expensive when abroad, so stock up on movies and music before you go away.
Talk to your provider – If you are planning to go online while abroad, speak to your provider before you leave. They may have specific packages for using your device abroad designed to offer discounted rates, including data roaming bundles.

Talk to your network
They may have a choice of special deals for travellers. Alternatively, you may also want to pick up a SIM card from another network that offers special rates around the world.

Turn off data roaming
Restricting your phone to calls and text messages can save you from worrying about automatic updates affecting your data bill.

Use WiFi
Using local WiFi hotspots lets you stay online without using a 2G, 3G or 4G mobile connection.

Buy a local SIM card
This can save money because you’ll pay local prices, not international charges. However, some phones may be ‘locked’ to a particular network - and some countries may have rules that make it difficult for foreigners to buy a SIM. You’ll also have a different number when you’re abroad.

Know your charges and be careful about opting out
Mobile network operators are legally obliged to limit your monthly data costs to €50+VAT (around £52 incl. VAT) when you’re abroad anywhere in the world - and to restrict call, text and data costs when you’re in Europe - but these rules don’t apply if you choose a special ‘roaming’ package.

Check your children
Turn off mobile data if you give your smartphone or tablet to a child - and warn them of the risks if they have their own mobile device. Encourage them to let you know if they receive any warning messages about costs.

Tell your network if your phone is lost or stolen
Report any loss or theft of your phone - or its SIM card - to your network as soon as you realise it’s missing. You’re likely to be held liable for any charges until the loss or theft is reported. Setting up a PIN code on the SIM card and the phone increases your security and reduces some of the risk if either handset or SIM is stolen.

[Ofcom guide to using your smartphone or tablet abroad (pdf); Ofcom video guides for avoiding bill shock]

As well as being part of the team at The Fonecast, Mark Bridge is a freelance writer who specialises in technology. He also turned up on Channel 4 television earlier this year offering money-saving tips for mobile phone users.
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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

Author: The Fonecast
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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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