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Monday, February 17, 2014

There'll be 250 million machine-to-machine connections in place by the end of this year, says GSMA

Research from the GSMA forecasts that the number of machine-to-machine (M2M) connections around the world will reach a quarter of a billion this year.

The figure only refers to SIM-enabled connections that enable mobile data transmission between machines, which excludes smartphones, tablets, eBook readers, dongles, routers and hotspots.

Global M2M connections grew at an average of 38% per year between 2010 and 2013, reaching 195 million last year. That means M2M accounted for 2.8% of all global mobile connections at the end of 2013, double the 1.4% share recorded three years earlier in 2010.

According to the report, almost 430 mobile operators currently offer M2M services across 187 countries.

Hyunmi Yang, the GSMA’s Chief Strategy Officer, said “We are now living in a world where every device, machine or appliance can be wirelessly connected to the internet, providing a wealth of real-time information that can transform how people live and work. For mobile operators, connecting ‘machines’ to their networks is now a major focus area. But it is not just about adding new types of connections: there is an opportunity for mobile operators to add value far beyond connectivity by developing M2M capabilities that reduce fragmentation and stimulate new services. For example, defining cross-vertical solutions in network APIs, device management, security and big data are areas where operators can help drive the M2M market forwards."

[GSMA ‘From concept to delivery: the M2M market today’ report (pdf)]

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

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Top ten gadgets for 2013

Mark Bridge writes:

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

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