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Thursday, May 8, 2014

There'll be more than 7 million WiFi hotspots around the world in 2015

Last year, the number of WiFi hotspots around the world increased to 4.2 million. ABI Research says this trend is expected to continue for the next few years, with a compound annual growth rate of 15% resulting in 7.1 million hotspots in 2015 and over 10.5 million in 2018.

These figures include WiFi hotspots deployed by mobile and fixed-line carriers as well as those from third-party operators. 68.6% are in the Asia-Pacific region, with 12.3% in Latin America, 9.0% in Europe, 8.7% in North America and 1.4% across the Middle East and Africa.

According to the ABI Research report, traditional fixed-line and mobile operators are using WiFi to relieve the load on their networks. Of the 620,000 WiFi hotspots in China, 420,000 have been set up by China Mobile, 128,000 by China Telecom and 72,000 by China Unicom. In Latin America, Brazilian carrier Oi has reached 500,000 WiFi hotspots in preparation for the 2014 FIFA World Cup.

Marina Lu, Research Analyst at ABI Research, said “The mobile data growth has boosted the build-out of Wi-Fi hotspots, as it is expected that the global mobile data traffic will grow to 190,000 petabytes in 2018, from 23,000 petabytes in 2013. Wi-Fi helps to offload 3G/4G mobile Internet users to Wi-Fi networks, which is a more cost-effective method for both mobile carriers and mobile users.”

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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