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Saturday, July 26, 2014

Google Glass pioneer Babak Parviz confirmed to speak at Apps World in London

Rachel Thomas of Apps World writes:

Babak Parviz, one of the minds behind Google Glass who has just left the company to be VP at Amazon, has been announced as a keynote speaker at this year’s Apps World Europe, from November 12-13 at the ExCeL, London.

Parviz will be kicking off the Wearables track on day 2 – a new part of the show – and doubtless discussing how he created one of the most intriguing, exciting yet controversial technologies we’ve seen amidst his many years on the frontline developing human-machine interfaces.

A lot of conversations have taken place recently as to the durability, effectiveness and invasiveness of Glass. The Chartered Institute of Public Relations recently had a debate as to whether wearable tech was a “nightmare” for PR professionals – the motion was opposed 55 to 28, which means that although PRs are open to the idea, it’s certainly not a unanimous verdict. Similarly, back in January two in three people said they would be “too embarrassed” to wear Glass, according to a UK poll.

It’s not clear yet what Parviz will be getting up to at Amazon, but if the word on the street is right – that Amazon’s widely derided Fire smartphone is just a launching pad for the firm’s forays into wearable technologies – then it would certainly make sense for Parviz to go there.

Writing for our DeveloperTech site, editor Ryan Daws made the perhaps controversial point that Glass won’t get mass appeal as it stands unless “serious alterations” were made. “It’s Google’s own latest platform, Android Wear, which is the company’s current biggest competitor to Glass,” he wrote. “That’s a problem internally, let alone in the pitch to customers.”

Regardless, his move to Amazon for Google will certainly make for an exciting debate when he gets to the stage at Apps World Europe.

Parviz will be speaking in the Wearable Tech workshop at Apps World on 13 Nov. To secure your spot and save 15% off your pass, use the discount code WEARABLE15 when registering here: http://www.apps-world.net/europe/register/select-your-pass

Apps World also features six free-to-attend workshops including Droid World, Developer World, Enterprise World, Tech World, Gaming World and Cloud Apps World. To find out more and register for free, please click here. The Fonecast is a media partner of Apps World.

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

Author: The Fonecast
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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

Author: The Fonecast
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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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