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Tuesday, August 26, 2014

3G and 4G technology will dominate mobile M2M by 2018, says new report

A new research report from Berg Insight says the market for mobile machine-to-machine (M2M) communications has begun to move from the 2G to 3G and 4G technologies.

Although cellular M2M devices on HSPA and LTE networks are expected to account for under 20% of the global market by the end of 2014, they’re forecast to dominate with more than 50% by 2018. Meanwhile, shipments of 3G/4G M2M devices are expected to overtake 2G M2M in 2017.

Some of this move towards newer technology has been driven by networks phasing out older services. In the USA, AT&T’s plans to shut down its 2G network are said to have “profoundly changed” the M2M hardware market, with most M2M devices shipped in North America expected to use 3G technology this year. However, Europe has a slower rate of adoption because 2G networks are expected to operate beyond 2020 in most countries.

Berg Insight says the main catalyst for the increased move towards 3G and 4G M2M is the growing data requirement of many applications.

Tobias Ryberg, Senior Analyst at Berg Insight and author of the report, said “Firstly, there is a general trend towards higher data consumption for most traditional M2M applications. Secondly, the automotive industry is getting very serious about realizing the vision of connected cars, which require mobile broadband connectivity. Early adopters such as GM and Audi recently introduced their first car models with embedded LTE in the US.”

[Berg Insight brochure: The Global Wireless M2M Market (pdf)]

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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