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Thursday, September 4, 2014

New phablets and a virtual reality headset from Samsung

Samsung has used the IFA electronics trade show in Berlin to announce two new mobile devices and a virtual reality headset.

The Samsung Galaxy Note 4 is the latest version of the company’s stylus-controlled phone/tablet hybrid. It’s equipped with a 5.7-inch Quad HD (2560 x 1440 pixel) display, a 16 megapixel rear-facing camera and a 3.7 megapixel wide-angle front-facing camera.

​​Features include multiple microphones for better noise cancellation and selective playback of individual voices when recording a group conversation.

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There was another addition to the ‘Galaxy Note’ range: the Samsung ​Galaxy Note Edge. It’s fractionally smaller, with a 5.6-inch screen, but is notable for having a screen that curves around the edge. This enables users to touch a shortcut icon for apps, alerts and other functions, even when the cover is closed.

Both handsets run Android v4.4. ​The Galaxy Note 4 will be available from next month, while the Galaxy Note Edge will go on sale later this year.

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A new accessory for the Note 4, the Samsung Gear VR Innovator Edition, was announced at the same time. This is a headset that uses the Galaxy Note 4 in conjunction with Oculus technology to create a virtual reality experience without needing a dedicated electronic device.

It’s described as a beta version of the product; availability is expected by the end of 2014. A collection of 360-degree videos and 3D movie trailers from will be pre-loaded on a memory card with the VR headset.

JK Shin, President and CEO of IT & Mobile Communications Division at Samsung Electronics, said ““The Samsung Gear VR goes far beyond expectations of how mobile technology can be used to consume content, and is a powerful representation of the progressive innovation of the Gear series. We are pleased to have partnered with Oculus VR to bring this incredibly immersive mobile content experience to consumers.”

[Oculus VR blog]

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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