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Monday, December 3, 2012

Last week at The Fonecast: 3rd December 2012

Innovation, legislation and anticipation

Mark Bridge writes:

As the end of the year approaches, so the volume of ‘real news’ tends to reduce as it’s replaced by annual reviews and seasonal surveys. We’ll be joining in with our predictions for 2013 in a few weeks’ time... but first, here’s a look back at the biggest stories from the past seven days.

Nokia started the week by launching the Nokia Asha 205; a featurephone with a QWERTY keyboard and a dedicated Facebook button. It’s not the first ‘Facebook phone’ – I’d say 2008’s INQ1 took credit for that – but the presence of a physical Facebook key marks it out from the competition.

Musician, entrepreneur and technology lover will.i.am also had a product launch this week. The i.am+ foto.sosho (think ‘photo social’) fits on an iPhone 4 or 4S and offers a choice of different lenses as well as photo editing and sharing. Apparently the forthcoming iPhone 5 version will replace the camera sensor entirely.

In Spain, the country’s three main mobile network operators launched cross-network Rich Communication Services through the GSMA’s joyn brand, while Chevrolet in the USA planned to let Apple’s Siri voice-control technology link with its in-car entertainment system.

And dear old RIM maintained its “please wait for BlackBerry 10” campaign by releasing a new prototype device for application developers. Mind you, it also lost a patent ruling that could see Nokia blocking the sale of BlackBerry handsets in the UK, the USA and Canada. I’m expecting a licensing agreement before too long.

In addition, there was bad news for two men who’d run a UK marketing company called Tetrus Telecoms. Sending spam SMS messages resulted in them being fined a total of £440,000 by the UK Information Commissioner’s Office.

Finally to some of those end-of-year stories I mentioned. Business advisory firm Deloitte LLP has calculated that around £300 million of Christmas spending in the UK will be bought on smartphones, with a further £3.2 billion ‘influenced by’ smartphone use. Mobile search specialist Mobile Commerce has analysed the year’s top mobile search terms (Facebook, Google, YouTube) and the music tagging magicians at Shazam have used their technology to predict next year’s hits. Curiously, no-one from X Factor is on the list.

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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