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Tuesday, February 5, 2013

First Alicia Keys, now Mercedes F1 is the latest partner for BlackBerry

BlackBerry has announced that it’s the Official Mobile Computing Partner for the MERCEDES AMG PETRONAS Formula One Team.

This follows the company’s announcement of its BlackBerry 10 platform last week and its appointment of singer/songwriter Alicia Keys in the new role of Global Creative Director. She’s now working with film director Robert Rodriguez and author Neil Gaiman on projects that are designed to be a creative collaboration between the three artists, the BlackBerry company and BlackBerry users.

BlackBerry’s role as Mobile Computing Partner will see it working with the Mercedes F1 team on technical and marketing opportunities. It’ll be using its BlackBerry 10 platform to deliver tools and services for the team, there’ll be smartphones for team members and BlackBerry will also be developing apps for fans.

Expect to see the BlackBerry brand on the new F1 W04 Silver Arrow car and on the race suits worn by drivers Lewis Hamilton and Nico Rosberg.

Ross Brawn, Team Principal at the MERCEDES AMG PETRONAS Formula One Team, said “We are looking forward to embracing the new BlackBerry 10 platform at both a technical and operational level, as well as collaborating with the team at BlackBerry to bring new mobile innovation to MERCEDES AMG PETRONAS. It is especially pleasing to be able to launch this exciting partnership today as the latest Silver Arrow takes to the track with BlackBerry branding.”

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Opinion Articles

Last week at The Fonecast: 17th December 2012

Look to the future now...

Mark Bridge writes:

It’s the week before Christmas, which can only mean one thing for the mobile industry: plenty of research news. Yes, when there isn’t anything new to talk about, a survey or forecast is the perfect way to fill the silence.

Mind you, things haven’t been entirely quiet when it comes to mobile products and services.

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O2 and the iPhone 5: when is a a pre-order not a pre-order?

Mark Bridge writes:

Last week I pointed out that picking the best bits from other people’s tech reviews didn’t look good when the full version was pretty uncomplimentary. And today I’ve discovered another mobile network guilty of tripping itself up with words.

Author: The Fonecast
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Cars and medicine are expected to be major M2M drivers next year

Machine-to-machine (M2M) communication is offering mobile networks an unrivalled opportunity to dramatically increase their connection figures. At the moment, over 100 million M2M-enabled devices - from vending machines to smoke alarms - are providing information automatically, with mobile networks carrying the majority of this traffic

Jürgen Hase, Vice President of the M2M Competence Center at Deutsche Telekom and Chairman of the M2M Alliance, offers his M2M predictions for 2013.

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Last week at The Fonecast: 10th December 2012

From Christmas SMS to customer service

Mark Bridge writes:

We started last week with a 20th birthday party for the SMS text message, which was first used as an alternative Christmas card by Neil Papworth in 1992. Since then, mobile data has been transformed from the familiar dit-dit-dit dah-dah dit-dit-dit of Nokia phones to non-stop internet connectivity on smart devices.

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Vodafone Smart Tab II: painfully positive spin

Mark Bridge writes:

There are some things I don’t want to accept. Events that have rocked my perception of the world. Dave Lee Travis being arrested. The death of Amy Winehouse. Visiting a pork pie factory. I now have a new one on my list: Vodafone’s blog post today about the Smart Tab II.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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