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Tuesday, February 25, 2014

Cellebrite adds mobile malware diagnostics to its in-store fault detection service

Cellebrite, which is best to mobile phone retailers for its smartphone content transfer and fault diagnosis tool, is now adding new diagnostic tools to help identify and eradicate mobile malware.

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It’s partnering with security specialist Webroot to integrate Webroot’s Mobile App Reputation Service and URL Classification Service, which has a database that contains millions of mobile application and website anti-malware signatures.

As a result, mobile retailers will be able to identify and deal with security threats and performance problems on a customer’s mobile device. In addition, they’ll also be able to leverage Cellebrite’s experience when detecting and correcting hardware faults and operating system malfunctions.

Amir Lehr, vice president of Cellular Products and Business Development at Cellebrite, said “Malware detection, removal and resolution are vital components to an effective mobile diagnostics solution. The source of consumers’ complaints about smartphone problems is no longer confined to hardware and software faults, but also increasingly related to applications hurt by malware. Combining our diagnostics with the Webroot solutions makes Cellebrite the first Diagnostics provider to deliver, at the point of sale, immediate access to best in class antimalware technology, focused on this critical application layer, from an industry leader that shares Cellebrite’s commitment to research and continual improvement through innovation.”

General availability is scheduled for Q2 2014.

We talked to Dave Golding of Cellebrite about smartphone fault diagnosis in 2012. You can listen to the interview via the built-in audio player on our website or by downloading the MP3 file.

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Opinion Articles

Using technology to improve healthcare

The 4th mHealth Summit brings over 4,000 participants from 50 countries to Washington, D.C. area.

Joe DeCapua of voanews.com writes:

This week (3rd-5th December), over 4,000 people from 50 countries have gathered near Washington, D.C. to discuss how mobile technology is affecting healthcare. Organizers of the mHealth Summit say some of the biggest advances and initiatives are taking place in low and middle income countries.

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Will the networks' transformation into dumb pipes be followed by handsets becoming dumb phones?

Mark Bridge writes:

Dumb pipes. The phrase infuriates many people involved with mobile phone networks. But what does it mean – and could it be the prelude to phones becoming dumber, too?

Author: The Fonecast
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Article rating: 3.5

Last week at The Fonecast: 3rd December 2012

Innovation, legislation and anticipation

Mark Bridge writes:

As the end of the year approaches, so the volume of ‘real news’ tends to reduce as it’s replaced by annual reviews and seasonal surveys. We’ll be joining in with our predictions for 2013 in a few weeks’ time... but first, here’s a look back at the biggest stories from the past seven days.

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7 top retail tips for mobile phone salespeople

Mark Bridge writes:

As Christmas approaches, I thought I’d offer a few tips for anyone who’s working in mobile retailing and wants to get a little more out of their job. If you’re new to the mobile industry - or to selling mobile phones - they’ll provide a useful starting point.

Author: The Fonecast
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Article rating: 3.6

Last week at The Fonecast: 26th November 2012

HP says Autonomy deal was spiced up

Mark Bridge writes:

It’s time to ‘ketchup’ with last week’s biggest mobile industry news stories - and where better to start than with HP’s claims of ‘saucy’ behaviour?  It’s launched an investigation into last year’s acquisition of UK company Autonomy, claiming the software company had ‘spiced up’ its valuation. Condiment-based puns aside, it’s a serious matter that could see key players from the deal charged with cooking the books.

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