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Friday, April 16, 2010

Mobile gaming on smartphones increases as 'feature phone' gaming falls

People with smartphones are playing more games on their handsets… but the number of people gaming on non-smartphone devices is falling. Those are some of the findings from a study released this week by digital marketing intelligence company comScore.

The number of people playing games on 'feature phones' (i.e. not smartphones) fell by 35% between February 2009 and February 2010. This contrasts with a 60% increase in the number of smartphone gamers. However, with feature phones accounting for around 80% of the overall market, that resulted in an overall 13% drop in the number of mobile gamers.

27.3% of smartphone subscribers said they'd installed at least one game on their device, compared to just 5.6% of feature phone subscribers. And smartphone users aren't just more likely to play games; they're also playing games more often. Almost half of all smartphone subscribers (47.1%) are likely to play games on their device at least once a month, compared with 15.7% of non-smartphone users.

Mark Donovan, comScore's Senior Vice-President of Mobile, said "Although the number of mobile gamers has declined in the past year, there is reason for significant optimism about the future of this market. As the market transitions from feature phones to smartphones, the dynamics of gameplay are also shifting towards a higher quality experience. As a result, we can expect to see a profound increase in adoption of this activity, both in terms of audience size and overall engagement."

The study involved mobile subscribers in the USA aged 13 and above.

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Opinion Articles

Operation Mobile as military prepares to synchronise with smartphones

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Kevin Deal, Vice President of Aerospace & Defence at IFS North America, writes:

It is difficult to believe that the idea of a hand-held mobile phone was an alien concept only a few short decades ago. From brick-sized analogue devices to wafer thin smartphones with processing capabilities comparable to those of laptops, new technology is constantly pushing the boundaries of what we can expect from our phones. And, in a reverse of the normal pattern of technology innovation, a development driven by consumers is set to have an important impact on aerospace and defence (A&D).

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Last week at The Fonecast: 19th November 2012

Confusion by numbers

Mark Bridge writes:

The last few days have been particularly busy for UK telecoms regulator Ofcom. It started the week by announcing its rules for next year’s UK 4G mobile spectrum auction – expect services to go live in around six months – and it ended the week with plans to avoid a 5G capacity crunch.

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Consumer privacy, opt-in marketing and the future of mobile

We talk to Henry Lawson of nFluence media

Mark Bridge writes:

Today’s consumers receive a seemingly never-ending stream of online information from their social networks, from websites, in their email and on their mobile devices. But is there a way to let individuals stay in control whilst also helping companies advertise their products?  According to nFluence Media, there definitely is.

To find out more, I spoke to Henry Lawson, co-founder and CEO of nFluence, and started by asking him to explain exactly what nFluence did.

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Doro aims at the sweet spot for easy-to-use mobile phones

Mark Bridge writes:

Here’s a statement that’ll come as no surprise to anyone who works in the UK mobile industry.

For many people, their mobile phone isn’t just a communication device. It’s a personal statement.

Of course it is. Why else can you buy a gold-plated iPhone, a diamante-encrusted Blackberry or a Samsung Galaxy SIII in colours “inspired by the Earth’s richest materials”?

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Ofcom asks "Which type of communicator are you?"

New analysis of the UK’s communication habits has found that people can be categorised into five different groups of communicators, ranging from the ‘always on’ to the ‘detached’.

Earlier this year, Ofcom’s Communication Market Report revealed that the UK is now texting more that talking. Further analysis of the research, published today, looks at the methods and frequency of communication, as well people’s attitudes towards it.

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