Latest Podcast



Featured Articles

Thursday, November 29, 2012

7 top retail tips for mobile phone salespeople

Mark Bridge writes:

As Christmas approaches, I thought I’d offer a few tips for anyone who’s working in mobile retailing and wants to get a little more out of their job. If you’re new to the mobile industry - or to selling mobile phones - they’ll provide a useful starting point.

Use the right language. Some customers will insist on knowing all the technical details; megabytes, megapixels and megahertz. Others don’t want jargon and would much rather be told what a device can actually do. Make sure your customers are neither baffled nor patronised when you explain phones and tariffs.

Get personal. Find out what each individual customer wants and then offer a product or service that’s specific to their needs. Reinforce the ‘personal’ aspect of your advice by referring back to their original request. “This phone will be perfect for your daughter because...” “When you’re on holiday in France, you’ll need to...”

Never give up. If someone asks a question that you can’t answer, find a colleague who can help. Make a phone call. Look it up in a brochure. Don’t just say you don’t know - and don’t guess, either!

Emphasise the value. Point out the specific benefits of the product or service you’re recommending. Explain how it’s different. Don’t make your own judgements about the actual price; that’s for the customer to decide.

Solve problems. People don’t want to buy a mobile phone. They want to stay in touch. They want to use Facebook on the move. They want to look good. Find out why they want a mobile phone, then supply the answer.

Know your products. It’s well worth keeping some of the most asked-for tariff and phone details in your head. There’s also value in keeping up-to-date with the latest mobile industry news in case a customer asks about something they’ve ‘heard from a friend’ or seen in the press. Listening to The Fonecast every week is a great place to start, I reckon.

Remember to close the sale. One of the biggest complaints from ‘mystery shopping’ researchers is that sales people often make no attempt to sell a product. Whilst a pushy salesperson isn’t appreciated, there’s nothing wrong in asking something like “How does that sound?” to see if a customer actually want to buy. They have, after all, walked into a shop!

Mark Bridge started working within the mobile phone industry in the early 1990s. He’s currently a technology writer who also co-presents and produces podcasts for TheFonecast.com.
Print
Author: The Fonecast
1 Comments
Rate this article:
3.6

Categories: Retailing, OpinionNumber of views: 25780

Tags: opinion customer service

1 comments on article "7 top retail tips for mobile phone salespeople"

1
0
Avatar image

mydul islam

12/28/2015 11:18 AM

excellent

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

Operation Mobile as military prepares to synchronise with smartphones

How Mobile Apps are changing the way the military operates in the field

Kevin Deal, Vice President of Aerospace & Defence at IFS North America, writes:

It is difficult to believe that the idea of a hand-held mobile phone was an alien concept only a few short decades ago. From brick-sized analogue devices to wafer thin smartphones with processing capabilities comparable to those of laptops, new technology is constantly pushing the boundaries of what we can expect from our phones. And, in a reverse of the normal pattern of technology innovation, a development driven by consumers is set to have an important impact on aerospace and defence (A&D).

Author: The Fonecast
0 Comments
Article rating: No rating

Last week at The Fonecast: 19th November 2012

Confusion by numbers

Mark Bridge writes:

The last few days have been particularly busy for UK telecoms regulator Ofcom. It started the week by announcing its rules for next year’s UK 4G mobile spectrum auction – expect services to go live in around six months – and it ended the week with plans to avoid a 5G capacity crunch.

Author: The Fonecast
0 Comments
Article rating: No rating

Consumer privacy, opt-in marketing and the future of mobile

We talk to Henry Lawson of nFluence media

Mark Bridge writes:

Today’s consumers receive a seemingly never-ending stream of online information from their social networks, from websites, in their email and on their mobile devices. But is there a way to let individuals stay in control whilst also helping companies advertise their products?  According to nFluence Media, there definitely is.

To find out more, I spoke to Henry Lawson, co-founder and CEO of nFluence, and started by asking him to explain exactly what nFluence did.

Author: The Fonecast
0 Comments
Article rating: No rating

Doro aims at the sweet spot for easy-to-use mobile phones

Mark Bridge writes:

Here’s a statement that’ll come as no surprise to anyone who works in the UK mobile industry.

For many people, their mobile phone isn’t just a communication device. It’s a personal statement.

Of course it is. Why else can you buy a gold-plated iPhone, a diamante-encrusted Blackberry or a Samsung Galaxy SIII in colours “inspired by the Earth’s richest materials”?

Author: The Fonecast
0 Comments
Article rating: No rating

Ofcom asks "Which type of communicator are you?"

New analysis of the UK’s communication habits has found that people can be categorised into five different groups of communicators, ranging from the ‘always on’ to the ‘detached’.

Earlier this year, Ofcom’s Communication Market Report revealed that the UK is now texting more that talking. Further analysis of the research, published today, looks at the methods and frequency of communication, as well people’s attitudes towards it.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First2829303133353637Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«October 2024»
MonTueWedThuFriSatSun
30123456
78910111213
14151617181920
21222324252627
28293031123
45678910

Archive

Terms Of Use | Privacy Statement