Latest Podcast



Featured Articles

Thursday, April 4, 2013

Why Mobile Apps work for the Military: It's all about operability in the field

Five key elements of a successful mobile deployment

Mobile apps are a hot topic in the Aerospace and Defence industry right now. It's important that we understand how mobile apps can best help military personnel to focus on their primary task.

Jeff Pike, Head of Marketing and Global Markets Development for IFS in the Aerospace and Defence (A&D) industry, takes a look at how mobile apps can provide targeted elements of the functionality of an A&D support solution or a full ERP suite, in a mobile form. He outlines five key elements which are key to a successful military mobile app.

Enterprise solutions are key in Defence. Back at the Main Operating Base (MOB), all of the ERP functionality is typically required to manage strategy, heavy maintenance, warehouse management and the like. And even through a deployed solution model, Deployed Operating Bases (DOB) can still be supported through mobile servers, netbooks and tablets, all focused on the full ERP suite. DOBs are often about second line maintenance or distribution or convoy management, where rich functionality is still required – Maintenance, Repair and Operations (MRO), fleet management, supply chain management and HR are all required to manage compliance, configuration management and of course, finance for the secretariat.

But let's consider the soldier out in the field. They don't want – or need – to be bothered with complex functionality and information management. Traditionally, feedback from the field is either paper-based (and prone to error), or military HQs have imposed functionality-rich solutions onto the soldiers driven by the march of enhanced network technology. Yet providing all this full functionality means that a soldier can be overloaded by support functionality and information on one hand, whilst in the other, he needs to focus on direct combat and trying to avoid IEDs. In this scenario, he is often fully CBRN (Chemical, Biological, Radiological and Nuclear) defence kitted up and is trying to access a complex full suite deployed application with big finger gloves. It just doesn’t work.

Information from the front line needs to be captured, be that in the context of a Forward Operating Base (FOB), first line support, or maintenance of vehicles. Feedback is key to optimising the military supply or support chain, optimising MRO, and optimising the fleet as well as processing improvements to the maintenance/engineering teams to improve availability and sustainability of equipment.

The conundrum is how to get the essential feedback of operational information without overloading the soldier with support function.

Providing specific functionality for individual soldiers
Mobile apps provide the answer.

It's important to recognise a number of factors when developing a mobile app for the military, particularly in terms of providing specific functionality for each individual soldier.

The military needs to steer away from trying to operate a device with a functionally rich full-suite application just because network enabled capability (NEC) suggests it is possible. Instead, the military should look at deploying simple, easy-to-use mobile applications which offer the necessary essentials for soldiers out in the field, whilst still enabling regular updates to the full functionality suite once they're back at base.

Some of the key elements which should be included within a military mobile app are as follows:

  1. Only give soldiers the sections of functionality in the app which they need for the specific task they need to complete
  2. Only offer the functionality in a form they are familiar with – for example, a mobile app. It increases efficiency and effectiveness
  3. Make the apps CBRN 'big finger' friendly – easy to see, bold in appearance and provide a simplistic presentation of necessary processes
  4. Make the apps agile and easy to create/adapt, so that the soldier can get a new or amended app tailored for each campaign, not one provided for ten years
  5. Don't clutter the soldier with superfluous overhead

In reality, mobile apps have one purpose in the military, and that is to help military personnel to focus on the specific primary, rather than support job, no matter how important it is.

By understanding and answering the pains of the military in their different roles, mobile apps can help by addressing a specific focus and provide functionality to do that job – nothing more, nothing less – increasing effectiveness and agility of individual soldiers.

Jeff Pike is Head of Marketing and Global Markets Development (Aerospace & Defense) for IFS.
Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Applications, OpinionNumber of views: 14604

Tags: opinion applications

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

Operation Mobile as military prepares to synchronise with smartphones

How Mobile Apps are changing the way the military operates in the field

Kevin Deal, Vice President of Aerospace & Defence at IFS North America, writes:

It is difficult to believe that the idea of a hand-held mobile phone was an alien concept only a few short decades ago. From brick-sized analogue devices to wafer thin smartphones with processing capabilities comparable to those of laptops, new technology is constantly pushing the boundaries of what we can expect from our phones. And, in a reverse of the normal pattern of technology innovation, a development driven by consumers is set to have an important impact on aerospace and defence (A&D).

Author: The Fonecast
0 Comments
Article rating: No rating

Last week at The Fonecast: 19th November 2012

Confusion by numbers

Mark Bridge writes:

The last few days have been particularly busy for UK telecoms regulator Ofcom. It started the week by announcing its rules for next year’s UK 4G mobile spectrum auction – expect services to go live in around six months – and it ended the week with plans to avoid a 5G capacity crunch.

Author: The Fonecast
0 Comments
Article rating: No rating

Consumer privacy, opt-in marketing and the future of mobile

We talk to Henry Lawson of nFluence media

Mark Bridge writes:

Today’s consumers receive a seemingly never-ending stream of online information from their social networks, from websites, in their email and on their mobile devices. But is there a way to let individuals stay in control whilst also helping companies advertise their products?  According to nFluence Media, there definitely is.

To find out more, I spoke to Henry Lawson, co-founder and CEO of nFluence, and started by asking him to explain exactly what nFluence did.

Author: The Fonecast
0 Comments
Article rating: No rating

Doro aims at the sweet spot for easy-to-use mobile phones

Mark Bridge writes:

Here’s a statement that’ll come as no surprise to anyone who works in the UK mobile industry.

For many people, their mobile phone isn’t just a communication device. It’s a personal statement.

Of course it is. Why else can you buy a gold-plated iPhone, a diamante-encrusted Blackberry or a Samsung Galaxy SIII in colours “inspired by the Earth’s richest materials”?

Author: The Fonecast
0 Comments
Article rating: No rating

Ofcom asks "Which type of communicator are you?"

New analysis of the UK’s communication habits has found that people can be categorised into five different groups of communicators, ranging from the ‘always on’ to the ‘detached’.

Earlier this year, Ofcom’s Communication Market Report revealed that the UK is now texting more that talking. Further analysis of the research, published today, looks at the methods and frequency of communication, as well people’s attitudes towards it.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First2829303133353637Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«June 2025»
MonTueWedThuFriSatSun
2627282930311
2345678
9101112131415
16171819202122
23242526272829
30123456

Archive

Terms Of Use | Privacy Statement