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Tuesday, February 18, 2014

Half a million 4G customers for Vodafone UK

Plans to expand 4G roaming

Vodafone UK says it now has 500,000 customers on its ‘Red 4G’ plans, just six months after launching its 4G mobile phone service. It’s currently providing 4G service to 36% of the UK population.

Figures from the network show that the average 4G customer is doing twice as much music and video streaming, video calling, online shopping and online banking than those on 3G tariffs.

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In a separate announcement, Vodafone Group said it’ll be launching 4G roaming in the summer to 18 countries worldwide, more than any other mobile operator. The cost will be no more than existing 3G roaming.

It already offers 4G roaming on its own networks in Greece, Italy, Portugal, Romania and Spain. This’ll be extended to Australia, Germany, the Netherlands, New Zealand, South Africa and the UK in the next few months.  In addition, cross-network 4G roaming is scheduled for Austria, Belgium, France, Japan, Singapore, South Korea and Switzerland.

Paolo Bertoluzzo, Chief Commercial and Operations Officer for Vodafone Group, said “4G is great for travellers, whether they are on business or on holiday. Much faster, simpler to use and often less expensive than typical, hotel wi-fi connections anywhere in Europe, 4G roaming will give our customers high-speed connections for video, music streaming, web surfing, working and much more anywhere, from the airport to the cafe.”

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Opinion Articles

Operation Mobile as military prepares to synchronise with smartphones

How Mobile Apps are changing the way the military operates in the field

Kevin Deal, Vice President of Aerospace & Defence at IFS North America, writes:

It is difficult to believe that the idea of a hand-held mobile phone was an alien concept only a few short decades ago. From brick-sized analogue devices to wafer thin smartphones with processing capabilities comparable to those of laptops, new technology is constantly pushing the boundaries of what we can expect from our phones. And, in a reverse of the normal pattern of technology innovation, a development driven by consumers is set to have an important impact on aerospace and defence (A&D).

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Last week at The Fonecast: 19th November 2012

Confusion by numbers

Mark Bridge writes:

The last few days have been particularly busy for UK telecoms regulator Ofcom. It started the week by announcing its rules for next year’s UK 4G mobile spectrum auction – expect services to go live in around six months – and it ended the week with plans to avoid a 5G capacity crunch.

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Consumer privacy, opt-in marketing and the future of mobile

We talk to Henry Lawson of nFluence media

Mark Bridge writes:

Today’s consumers receive a seemingly never-ending stream of online information from their social networks, from websites, in their email and on their mobile devices. But is there a way to let individuals stay in control whilst also helping companies advertise their products?  According to nFluence Media, there definitely is.

To find out more, I spoke to Henry Lawson, co-founder and CEO of nFluence, and started by asking him to explain exactly what nFluence did.

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Doro aims at the sweet spot for easy-to-use mobile phones

Mark Bridge writes:

Here’s a statement that’ll come as no surprise to anyone who works in the UK mobile industry.

For many people, their mobile phone isn’t just a communication device. It’s a personal statement.

Of course it is. Why else can you buy a gold-plated iPhone, a diamante-encrusted Blackberry or a Samsung Galaxy SIII in colours “inspired by the Earth’s richest materials”?

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Ofcom asks "Which type of communicator are you?"

New analysis of the UK’s communication habits has found that people can be categorised into five different groups of communicators, ranging from the ‘always on’ to the ‘detached’.

Earlier this year, Ofcom’s Communication Market Report revealed that the UK is now texting more that talking. Further analysis of the research, published today, looks at the methods and frequency of communication, as well people’s attitudes towards it.

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