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Wednesday, June 20, 2012

New research shows how mobiles are disrupting high-street shopping

New research commissioned by affiliate marketing pioneer Tradedoubler and carried out by Forrester Consulting has shown how mobile commerce is transforming consumer behaviour.

The European study revealed that 53% of smartphone users are now buying goods and services on their devices, while 71% of smartphone users are researching potential purchases via mobile. Overall, around a quarter of all mobile research sessions end with a purchase being completed on the phone itself.

Mobile devices are also used in-store: 42% of users have compared prices while shopping, while 13% have actually switched to a different shop after spotting a more attractive offer.

However, the mobile experience is still a problem for many consumers, with 26% saying they’d  buy via mobile more frequently if websites were better optimised for their phone.

Urban Gillström, CEO of Tradedoubler, said “This research represents a wake-up call for all businesses that still believe an m-commerce strategy is a ‘nice to have’ rather than business critical. Consumers increasingly expect a seamless, multi-touch, multi-channel experience across mobile, online and in-store platforms. The future belongs to the advertisers that can deliver that, but it can be difficult for them to know where to start. We have undertaken this research as part of our commitment, not just to creating a world-leading mobile affiliate marketing and analysis platform for our customers, but to helping organisations across the industry better understand what they can do to take their first steps in m-commerce.”

Tradedoubler’s research involved more than 2,000 smartphone users in the UK, France, Germany and Sweden.

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Opinion Articles

Last week at The Fonecast: 15th October 2012

US government grumbles, O2 UK stumbles

Mark Bridge writes:

Can you trust a Chinese company to build a telecoms network?  Apparently not, according to the US House of Representatives. The “Investigative Report on the U.S. National Security Issues Posed by Chinese Telecommunications Companies Huawei and ZTE” wasn’t at all impressed with the two companies, although most of the complaints appeared to be about a lack of cooperation rather than hard evidence. I wonder if any mysterious agents are planning to visit the new Huawei UK HQ before next year’s official opening?

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Article rating: 5.0

Mobile phones used to track malaria transmission patterns

Jessica Berman of voanews.com writes:

Scientists are studying the use of mobile phones to track patterns of malaria transmission in endemic nations. The research is part of an effort by many countries to control or eliminate the mosquito-borne disease.

Author: The Fonecast
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Article rating: 4.0

Congressional warning on Chinese telecoms could prompt retaliation

William Gallo of voanews.com writes:

Analysts say this week's U.S. congressional report that called two Chinese telecoms a threat to national security is likely to prompt China to retaliate against U.S. businesses.

The House Intelligence Committee report warned U.S. companies against doing business with China's largest phone equipment companies, Huawei and ZTE.

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Kenya to pull plug on counterfeit mobile phones

Gabe Joselow of voanews.com writes:

Mobile phone subscribers in Kenya may wake up Monday morning to find their phones no longer work, as the nation's telecom companies enact a nation-wide switch-off of all counterfeit devices. Retailers and customers have mixed reactions to the plan, which could affect up to three million mobile phones.

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Last week at The Fonecast: 1st October 2012

A high for RIM, a low for Apple

Mark Bridge writes:

Apple started last week in the glow of a CoolBrands survey that had named it the UK's coolest brand – but it ended the week with its head bowed in embarrassment. Not only did Tim Cook apologise for the quality of the company’s iOS 6 Maps application, he recommended that customers use competing services until it gets better.

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