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Monday, September 30, 2013

Interbrand Best Global Brands report: Apple pushes Coca-Cola off the top spot

After 13 years at the top of Interbrand’s Best Global Brands report, Coca-Cola has been pushed off the top spot by two mobile-focussed companies. Apple has moved up the chart to number 1, with Google following in the number 2 position. Coca-Cola is now in third place.

Apple was ranked 36 in 2000, when the Interbrand Best Global Brands survey was first published. Then the brand was valued at $6.6 billion; today it’s increased almost 15-fold to $98.3 billion.  This year, the total value of all 100 Best Global Brands has been calculated at $1.5 trillion, which is an 8.4% increase from last year.

Jez Frampton, Interbrand’s Global Chief Executive Officer, said “Every so often, a company changes our lives - not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1. Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact - a vision that has allowed Apple to deliver on its promise of innovation time and time again.”

Interbrand calculates brand value based on the financial performance of the branded products or service, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price or secure earnings for the company.

Seven of this year’s top 10 brands are from the tech sector:

  1. Apple
  2. Google
  3. Coca-Cola
  4. IBM
  5. Microsoft
  6. GE
  7. McDonald’s
  8. Samsung
  9. Intel
  10. Toyota
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Opinion Articles

Last week at The Fonecast: 15th October 2012

US government grumbles, O2 UK stumbles

Mark Bridge writes:

Can you trust a Chinese company to build a telecoms network?  Apparently not, according to the US House of Representatives. The “Investigative Report on the U.S. National Security Issues Posed by Chinese Telecommunications Companies Huawei and ZTE” wasn’t at all impressed with the two companies, although most of the complaints appeared to be about a lack of cooperation rather than hard evidence. I wonder if any mysterious agents are planning to visit the new Huawei UK HQ before next year’s official opening?

Author: The Fonecast
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Article rating: 5.0

Mobile phones used to track malaria transmission patterns

Jessica Berman of voanews.com writes:

Scientists are studying the use of mobile phones to track patterns of malaria transmission in endemic nations. The research is part of an effort by many countries to control or eliminate the mosquito-borne disease.

Author: The Fonecast
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Article rating: 4.0

Congressional warning on Chinese telecoms could prompt retaliation

William Gallo of voanews.com writes:

Analysts say this week's U.S. congressional report that called two Chinese telecoms a threat to national security is likely to prompt China to retaliate against U.S. businesses.

The House Intelligence Committee report warned U.S. companies against doing business with China's largest phone equipment companies, Huawei and ZTE.

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Kenya to pull plug on counterfeit mobile phones

Gabe Joselow of voanews.com writes:

Mobile phone subscribers in Kenya may wake up Monday morning to find their phones no longer work, as the nation's telecom companies enact a nation-wide switch-off of all counterfeit devices. Retailers and customers have mixed reactions to the plan, which could affect up to three million mobile phones.

Author: The Fonecast
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Last week at The Fonecast: 1st October 2012

A high for RIM, a low for Apple

Mark Bridge writes:

Apple started last week in the glow of a CoolBrands survey that had named it the UK's coolest brand – but it ended the week with its head bowed in embarrassment. Not only did Tim Cook apologise for the quality of the company’s iOS 6 Maps application, he recommended that customers use competing services until it gets better.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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