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Friday, May 9, 2014

Vodafone adds loyalty cards to its mobile wallet app... but still no UK launch

Vodafone is enabling customers to add loyalty cards and membership cards to its ‘mobile wallet’ app. Although the application hasn’t yet been launched in the UK, it’s already available in a number of European countries.

The NFC-equipped Vodafone Wallet - and its associated Visa-powered Vodafone SmartPass mobile payment app - was launched in Spain last November.

Customers can now load supermarket loyalty cards, paper coupons and other membership documents into the app as well, thanks to a deal with Austrian software company Bluesource. This new service will be rolled out to Germany, the Netherlands and Spain this month. Over a million people have already downloaded the original Bluesource mobile-pocket app.

Stefano Parisse, Group Consumer Services Director of Vodafone, said “Our customers want to take advantage of as many club, retail and membership offers as possible, but the number of plastic cards often exceed the capacity of their physical wallets. Vodafone’s mobile wallet, when used with the mobile pocket app, removes that problem by allowing a user to load a limitless number of loyalty cards directly onto their phone. Participating retailers also benefit since they will be able to send vouchers and special offers directly to the Vodafone mobile wallets of their regular customers.”

A UK release of the Vodafone wallet is expected soon; the company had originally promised UK availability by Spring 2014.


UPDATE: Vodafone has contacted us to advise that it’s no longer talking about a spring launch for the UK. Instead, the Vodafone wallet is described as “coming to the UK later this year”.

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Opinion Articles

Last week at The Fonecast: 15th October 2012

US government grumbles, O2 UK stumbles

Mark Bridge writes:

Can you trust a Chinese company to build a telecoms network?  Apparently not, according to the US House of Representatives. The “Investigative Report on the U.S. National Security Issues Posed by Chinese Telecommunications Companies Huawei and ZTE” wasn’t at all impressed with the two companies, although most of the complaints appeared to be about a lack of cooperation rather than hard evidence. I wonder if any mysterious agents are planning to visit the new Huawei UK HQ before next year’s official opening?

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Article rating: 5.0

Mobile phones used to track malaria transmission patterns

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Analysts say this week's U.S. congressional report that called two Chinese telecoms a threat to national security is likely to prompt China to retaliate against U.S. businesses.

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Kenya to pull plug on counterfeit mobile phones

Gabe Joselow of voanews.com writes:

Mobile phone subscribers in Kenya may wake up Monday morning to find their phones no longer work, as the nation's telecom companies enact a nation-wide switch-off of all counterfeit devices. Retailers and customers have mixed reactions to the plan, which could affect up to three million mobile phones.

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Last week at The Fonecast: 1st October 2012

A high for RIM, a low for Apple

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Apple started last week in the glow of a CoolBrands survey that had named it the UK's coolest brand – but it ended the week with its head bowed in embarrassment. Not only did Tim Cook apologise for the quality of the company’s iOS 6 Maps application, he recommended that customers use competing services until it gets better.

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