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Monday, September 13, 2010

17 million Euro investment for Blyk

Virtual mobile network turned mobile media company Blyk has just finalised a 17 million Euro investment from a consortium of investors led by mobile venture capital firm Nexit.

Tore Teir, Chief Financial Officer at Blyk, said "This new investment round further solidifies the financial position of Blyk and will enable us to accelerate our successful operator partnership model and roll out the service with leading brands in new market areas. In today’s digital world generating engagement and response is a key requirement in capturing the global marketing dollars of the big brands. Blyk consistently generates average response rates of 25 % in each of the markets we operate in making it a very attractive media platform for advertisers.”

Blyk is currently partnering with Orange in the UK and with Vodafone in the Netherlands. An announcement about a commercial launch in India is expected soon.

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Opinion Articles

Smart software for smart products

From cooking pots to cars and aeroplanes, the products of the future will be increasingly intelligent - able to communicate and cooperate with humans, other devices and their environment. EU-funded research is assisting this smart products trend that promises to make everyday life easier, more comfortable and productive.

Anyone who has ever tried to install a new entertainment system in their home, fit a child seat in their car correctly or learn how to use a new hi-tech kitchen appliance knows just how complicated and frustrating some products can be. Paper instruction manuals are often hard to follow and getting two or more devices or components to work together can be a nightmare. But what if the products themselves could tell users and each other what to do?

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Mobile gaming past, present and future: an interview with Sandy Duncan of YoYo Games

Mark Bridge writes:

If you want to understand mobile gaming, from the commercial side of game development to the current trends in game design, Sandy Duncan is a great person to talk to.

He spent over 16 years at Microsoft, initially working with PC manufacturers and latterly setting up the company’s Xbox game console business in Europe. He’s an enthusiastic gamer. And, for the last six years, he’s been CEO of YoYo Games.

I started my conversation with Sandy by asking him why there was so much interest in mobile gaming when PCs and dedicated consoles were always going to be more powerful than smartphones.

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Article rating: 5.0

Last week at The Fonecast: 24th September 2012

Apple loses Google Maps… and quite a few major landmarks

Mark Bridge writes:

Oooh, a new phone. It’s running a powerful new processor, it has a large edge-to-edge toughened glass display and its model name bears the familiar ‘i’ suffix. Hang on a moment. Suffix?  Yes, suffix. This isn’t a new Apple device but Motorola Mobility’s first Intel-powered Android smartphone, the RAZR i.

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Windows Phone - Life after Android and iPhone

Windows Phone - Life after Android and iPhone

3 months using a Nokia Lumia 800

James Rosewell writes:

The last time I used a Microsoft based mobile phone was 2008 in the form of the HTC Hermes. Since then Apple and Android have dominated my mobile life. It was therefore with more than a little trepidation that I switched over to Windows Phone 7.5 in the form of the Lumia 800 in July this year. Since then I’m continually being asked what I think of the phone and the operating system. Here are my experiences and thoughts.

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Article rating: 4.0

Smartphones, mobile apps and social networking in medical education

Mark Bridge writes:

I wasn’t supposed to be at this year’s AMEE 2012 conference in Lyon. AMEE is the Association for Medical Education in Europe, which - as you can probably guess - has very little direct connection with the mobile phone industry. However, my wife was going because she works in medical education. Me?  I fancied a trip to France.

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