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Friday, May 11, 2012

Increased mobile use could decrease Facebook's ad revenue

Mark Bridge writes:

With Facebook’s stock market flotation expected to go ahead next week and a company value of between $77 billion and $96 billion being anticipated, the social network is putting the finishing touches to its paperwork.

It’s just filed an amendment to its original registration statement in which it warns that the increasing use of its mobile services may cause a problem. It’s not the technical infrastructure but the fact that Facebook’s mobile offering isn’t as well-established as its conventional web-based service. Facebook has previously admitted that it’s not making much money from mobile, which means there’s an obvious problem if people abandon the money-making web service for the mobile service.

Mobile ads have now been introduced - but at the moment they’re largely unproven on Facebook. And that could worry some investors.

“We had 488 million Monthly Active Users who used Facebook mobile products in March 2012. While most of our mobile users also access Facebook through personal computers, we anticipate that the rate of growth in mobile usage will exceed the growth in usage through personal computers for the foreseeable future, in part due to our focus on developing mobile products to encourage mobile usage of Facebook. We have historically not shown ads to users accessing Facebook through mobile apps or our mobile website. In March 2012, we began to include sponsored stories in users’ mobile News Feeds. However, we do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven. We believe this increased usage of Facebook on mobile devices has contributed to the recent trend of our daily active users increasing more rapidly than the increase in the number of ads delivered. If users increasingly access Facebook mobile products as a substitute for access through personal computers, and if we are unable to successfully implement monetization strategies for our mobile users, or if we incur excessive expenses in this effort, our financial performance and ability to grow revenue would be negatively affected.”

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Opinion Articles

Smart software for smart products

From cooking pots to cars and aeroplanes, the products of the future will be increasingly intelligent - able to communicate and cooperate with humans, other devices and their environment. EU-funded research is assisting this smart products trend that promises to make everyday life easier, more comfortable and productive.

Anyone who has ever tried to install a new entertainment system in their home, fit a child seat in their car correctly or learn how to use a new hi-tech kitchen appliance knows just how complicated and frustrating some products can be. Paper instruction manuals are often hard to follow and getting two or more devices or components to work together can be a nightmare. But what if the products themselves could tell users and each other what to do?

Author: The Fonecast
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Mobile gaming past, present and future: an interview with Sandy Duncan of YoYo Games

Mark Bridge writes:

If you want to understand mobile gaming, from the commercial side of game development to the current trends in game design, Sandy Duncan is a great person to talk to.

He spent over 16 years at Microsoft, initially working with PC manufacturers and latterly setting up the company’s Xbox game console business in Europe. He’s an enthusiastic gamer. And, for the last six years, he’s been CEO of YoYo Games.

I started my conversation with Sandy by asking him why there was so much interest in mobile gaming when PCs and dedicated consoles were always going to be more powerful than smartphones.

Author: The Fonecast
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Last week at The Fonecast: 24th September 2012

Apple loses Google Maps… and quite a few major landmarks

Mark Bridge writes:

Oooh, a new phone. It’s running a powerful new processor, it has a large edge-to-edge toughened glass display and its model name bears the familiar ‘i’ suffix. Hang on a moment. Suffix?  Yes, suffix. This isn’t a new Apple device but Motorola Mobility’s first Intel-powered Android smartphone, the RAZR i.

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Windows Phone - Life after Android and iPhone

Windows Phone - Life after Android and iPhone

3 months using a Nokia Lumia 800

James Rosewell writes:

The last time I used a Microsoft based mobile phone was 2008 in the form of the HTC Hermes. Since then Apple and Android have dominated my mobile life. It was therefore with more than a little trepidation that I switched over to Windows Phone 7.5 in the form of the Lumia 800 in July this year. Since then I’m continually being asked what I think of the phone and the operating system. Here are my experiences and thoughts.

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Article rating: 4.0

Smartphones, mobile apps and social networking in medical education

Mark Bridge writes:

I wasn’t supposed to be at this year’s AMEE 2012 conference in Lyon. AMEE is the Association for Medical Education in Europe, which - as you can probably guess - has very little direct connection with the mobile phone industry. However, my wife was going because she works in medical education. Me?  I fancied a trip to France.

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Podcast from Mobile World Congress 2015

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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