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Thursday, May 22, 2014

Consumers think mobile networks would be best at providing video calling services

Consumers think mobile video calling services provided by mobile network operators would be better than those provided by third-party ‘over the top’ providers. That’s according to a survey commissioned by telecoms software specialist OpenCloud and carried out by YouGov across the UK, France, Germany and the USA.

Mobile operators were rated as potentially more capable than OTT service providers on four criteria: ease of use, number of contacts reachable, quality of video and use of the service across multiple devices.

Overall, 32% of people covered by the survey used OTT voice or video calling services on any device - and 18% used their mobile phone. Of those people currently using mobile video calling apps, 38% expected their use of video calling to increase over the next year.

When current video call users and non-users were asked whether they’d be interested in video calling services from their operator, a total of 37% showed ‘significant’ interest. 74% of those said they’d be interested in an operator-provided app while 89% would be interested in a ‘native’ experience similar to making a regular voice call.

The survey also showed potential for mobile operators to ‘poach’ existing OTT users: 60% of people already using OTT voice and/or video calling services said they’d be interested in an operator-provided service.

Mark Windle, Head of Marketing at OpenCloud, said “The use of video-calling services is set to grow. Following the launch of 4G, the video-calling market is now up for grabs and OTT services and operators’ Video-over-LTE (VoLTE) services will compete for their share. OTT brands have been successful in offering innovative video-calling, but with consumers appearing to believe that the network operators can now do better there is opportunity for them to regain some lost ground. Operators will need to address both perceived and actual levels of service innovation in a cost-competitive way in order to capitalise on this opportunity.”

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Opinion Articles

Smart software for smart products

From cooking pots to cars and aeroplanes, the products of the future will be increasingly intelligent - able to communicate and cooperate with humans, other devices and their environment. EU-funded research is assisting this smart products trend that promises to make everyday life easier, more comfortable and productive.

Anyone who has ever tried to install a new entertainment system in their home, fit a child seat in their car correctly or learn how to use a new hi-tech kitchen appliance knows just how complicated and frustrating some products can be. Paper instruction manuals are often hard to follow and getting two or more devices or components to work together can be a nightmare. But what if the products themselves could tell users and each other what to do?

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Mobile gaming past, present and future: an interview with Sandy Duncan of YoYo Games

Mark Bridge writes:

If you want to understand mobile gaming, from the commercial side of game development to the current trends in game design, Sandy Duncan is a great person to talk to.

He spent over 16 years at Microsoft, initially working with PC manufacturers and latterly setting up the company’s Xbox game console business in Europe. He’s an enthusiastic gamer. And, for the last six years, he’s been CEO of YoYo Games.

I started my conversation with Sandy by asking him why there was so much interest in mobile gaming when PCs and dedicated consoles were always going to be more powerful than smartphones.

Author: The Fonecast
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Article rating: 5.0

Last week at The Fonecast: 24th September 2012

Apple loses Google Maps… and quite a few major landmarks

Mark Bridge writes:

Oooh, a new phone. It’s running a powerful new processor, it has a large edge-to-edge toughened glass display and its model name bears the familiar ‘i’ suffix. Hang on a moment. Suffix?  Yes, suffix. This isn’t a new Apple device but Motorola Mobility’s first Intel-powered Android smartphone, the RAZR i.

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Windows Phone - Life after Android and iPhone

Windows Phone - Life after Android and iPhone

3 months using a Nokia Lumia 800

James Rosewell writes:

The last time I used a Microsoft based mobile phone was 2008 in the form of the HTC Hermes. Since then Apple and Android have dominated my mobile life. It was therefore with more than a little trepidation that I switched over to Windows Phone 7.5 in the form of the Lumia 800 in July this year. Since then I’m continually being asked what I think of the phone and the operating system. Here are my experiences and thoughts.

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Article rating: 4.0

Smartphones, mobile apps and social networking in medical education

Mark Bridge writes:

I wasn’t supposed to be at this year’s AMEE 2012 conference in Lyon. AMEE is the Association for Medical Education in Europe, which - as you can probably guess - has very little direct connection with the mobile phone industry. However, my wife was going because she works in medical education. Me?  I fancied a trip to France.

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