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Monday, September 1, 2014

Almost half of email in the UK is opened on an iPhone

New figures from email delivery service SendGrid suggest that 46% of email in the UK is opened on an Apple iPhone, while 18% is opened on an iPad. The figures come from two 10-day survey periods in 2013 and 2014, covering more than eight billion emails sent by over 125,000 companies.

However, iPhone email usage is falling in the UK while iPad use is increasing. Year-on-year figures show iPhone-opened email falling by 13% and email opened on an iPad growing by 55%. iPad email usage has increased even more dramatically in other parts of Europe: up 85% in France, 92% in Germany and 97% in Spain.

Android usage for email dropped by 31% in the UK from 2013, although there have been significant year-on-year increases in Turkey (54%), France (65%) and Belgium (89%).

Globally, SendMail says Windows-based devices are the fastest growing segment for opening email. 320 million emails were opened on Windows devices in the last year, up 147% year-on-year. Despite this, Apple devices - Mac desktops, Macbooks, iPhones and iPads - were the most-used platform for opening email in 2014: they were responsible for opening 358 million SendGrid-delivered emails in the last year.

Jim Franklin, CEO of SendGrid, said “In the 32 years since the invention of email, Europeans have taken to a broad array of devices and operating systems to receive and send email. Now, mobile is dominant, but it’s interesting to see the varying rates of adoption of different devices across Europe. The Germans are having a love affair with the iPad while the Brits are falling out of love with Android. Despite the prominence of Mac globally, Windows is a particular favourite in France for email usage. For the first time since we began studying global email trends in 2010, the US has fallen below 50% of email opens for us. This puts us in a better position to provide a lens on email trends globally, and particularly in Europe where we continue to send more wanted email and build out our service.”

SendGrid delivers more than 100 billion emails per year and is used by 175,000 web application companies and developers, including Uber, Foursquare, Pinterest, Airbnb, Twilio, Spotify and Pandora.

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Opinion Articles

Smart software for smart products

From cooking pots to cars and aeroplanes, the products of the future will be increasingly intelligent - able to communicate and cooperate with humans, other devices and their environment. EU-funded research is assisting this smart products trend that promises to make everyday life easier, more comfortable and productive.

Anyone who has ever tried to install a new entertainment system in their home, fit a child seat in their car correctly or learn how to use a new hi-tech kitchen appliance knows just how complicated and frustrating some products can be. Paper instruction manuals are often hard to follow and getting two or more devices or components to work together can be a nightmare. But what if the products themselves could tell users and each other what to do?

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Mobile gaming past, present and future: an interview with Sandy Duncan of YoYo Games

Mark Bridge writes:

If you want to understand mobile gaming, from the commercial side of game development to the current trends in game design, Sandy Duncan is a great person to talk to.

He spent over 16 years at Microsoft, initially working with PC manufacturers and latterly setting up the company’s Xbox game console business in Europe. He’s an enthusiastic gamer. And, for the last six years, he’s been CEO of YoYo Games.

I started my conversation with Sandy by asking him why there was so much interest in mobile gaming when PCs and dedicated consoles were always going to be more powerful than smartphones.

Author: The Fonecast
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Article rating: 5.0

Last week at The Fonecast: 24th September 2012

Apple loses Google Maps… and quite a few major landmarks

Mark Bridge writes:

Oooh, a new phone. It’s running a powerful new processor, it has a large edge-to-edge toughened glass display and its model name bears the familiar ‘i’ suffix. Hang on a moment. Suffix?  Yes, suffix. This isn’t a new Apple device but Motorola Mobility’s first Intel-powered Android smartphone, the RAZR i.

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Windows Phone - Life after Android and iPhone

Windows Phone - Life after Android and iPhone

3 months using a Nokia Lumia 800

James Rosewell writes:

The last time I used a Microsoft based mobile phone was 2008 in the form of the HTC Hermes. Since then Apple and Android have dominated my mobile life. It was therefore with more than a little trepidation that I switched over to Windows Phone 7.5 in the form of the Lumia 800 in July this year. Since then I’m continually being asked what I think of the phone and the operating system. Here are my experiences and thoughts.

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Article rating: 4.0

Smartphones, mobile apps and social networking in medical education

Mark Bridge writes:

I wasn’t supposed to be at this year’s AMEE 2012 conference in Lyon. AMEE is the Association for Medical Education in Europe, which - as you can probably guess - has very little direct connection with the mobile phone industry. However, my wife was going because she works in medical education. Me?  I fancied a trip to France.

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