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Thursday, December 16, 2010

Groupon goes mobile in the UK - but what will it mean to us?

Mark Bridge writes:

Groupon is a US phenomenon that’s not quite become ‘mainstream’ in the UK… yet. While the transatlantic tech press have been intrigued by the will-they-won’t-they story of Google apparently offering up to $6 billion for the two-year-old company, most of the UK has been wondering what the fuss is about.

But all that could be about to change.

In case you’re not certain what it does, Groupon offers daily local deals. Perhaps money off a meal, perhaps a discount on a haircut. Oh, and it also gives rewards for Grouponrecommending new members. Because it has a large number of members worldwide – around 35 million at the last count – businesses are prepared to cut their prices if a enough Groupon members take advantage of the deal. Every deal has a ‘buy’ option available for 24 hours. If the required number of Groupon members click the link, the deal will go ahead. If there isn’t enough interest, it’ll be cancelled. Groupon takes a share of the payment for every successful deal and issues coupons for its users to redeem.

Android and iPhone Groupon apps were announced for users in the USA earlier this year – and this week’s release of HipLogic’s *Spark for Android and Symbian phones has brought Groupon to UK mobile phones.

However, as with other elements of the *Spark application, the Groupon feed is even smarter than it looks. Groupon deals can be shown at the bottom of the app's home screen - and they're automatically tailored to the user’s location. This type of ‘push’ notification could help Groupon get the UK awareness it’s undoubtedly looking for. In fact, Groupon's deal with HipLogic could even be the first steps in the company's move towards mobile payments and a move away from desktop computing... but that’s pure conjecture at the moment.

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Categories: Applications, OpinionNumber of views: 17644

Tags: uk usa applications hiplogic groupon

2 comments on article "Groupon goes mobile in the UK - but what will it mean to us?"

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Contus

12/18/2010 8:47 AM

Group buying site.. a successful new ecommerce trend, the best way to experience your city without paying full price.


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groupon clone

1/28/2011 10:48 AM

Groupon is a well-known ecommerce trend.. It is a leading way to use this type of groupon clone business.Its a great idea to motivate e-commerce business in developing ways....

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Opinion Articles

Ee-ee-ee, says Everything Everywhere

Mark Bridge writes:

Mobile networks have changed, haven’t they?

Once they were all about delivering service. Coverage. Quality. Price. Now it’s much more about branding.

Everything Everywhere has announced it’s to become EE, an obvious abbreviation that’s been used in mobile industry briefings pretty much since the company was created two years ago. It joins the likes of Kentucky Fried Chicken, Hennes & Mauritz, British Home Stores, Independent Television and Marks & Spencer, although all of these took decades to transition into businesses that were just described by their initials.

Author: The Fonecast
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Article rating: 4.0

Last week at The Fonecast: 10th September 2012

No Amazon smartphone, no Nokia tablet

Mark Bridge writes:

It’s a smartphone autumn, as prophesied a few weeks ago by the Carphone Warehouse and many others. The frenzy of big-name announcements led by Samsung at Berlin’s IFA has given way to stand-alone media presentations from Nokia, Motorola and Amazon.

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With instant-pay apps, wallets can stay home

Ted Landphair of voanews.com writes:

A lot of people gave up carrying much cash a long time ago, since they knew ‘plastic’ - a credit or debit card, or a store or public transit ‘smart card’ - would be accepted just about everywhere.

But to hear tech companies tell it, plastic cards will be museum pieces as well before long.

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Last week at The Fonecast: 27th August 2012

4G gets a boost in the UK, Samsung gets a slap in the USA

Mark Bridge writes:

It was a week of dramatic contrasts in the mobile phone industry. We started with Everything Everywhere’s news that 4G service was coming to the UK this year – possibly with a new brand that’ll work alongside Orange and T-Mobile. Meanwhile Three UK seems to have its own plans that involve acquiring some excess 4G spectrum from Everything Everywhere. There was much muttering from Vodafone and O2, although whether this’ll manifest itself as legal action remains to be seen.

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The Hare and the Tortoise: the race for 4G/LTE in the UK

Robin Kent writes:

With this week’s announcement that Everything Everywhere has been given the green light to launch the UK’s first 4G service, competing operators such as Vodafone and O2 are getting hot under the collar. With every day that goes by, these operators lose vital competitiveness as the market creeps away them towards Orange and T-Mobile. This is a real life ‘hare and tortoise’ scenario.

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