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Thursday, December 6, 2012

Two new virtual networks for EE

New MVNOs are Talk Home and White Mobile

EE, which runs its own 4G network along with the Orange and T-Mobile brands in the UK, has signed up two new virtual mobile networks. They’re the first MVNOs to join EE since the new brand was announced.

Talk Home, launched by the Nowtel Group, will run alongside the Talk Home calling card service. Customers will be able to buy ‘bundles’ of prepaid minutes at calling card rates for national and international calls.

White Mobile, which is also linked with a calling card service, has been co-founded by former Virgin Mobile director Graeme Hutchinson. It will offer national and international calls on a ‘pay as you go’ tariff.

Although EE’s 4G services aren’t yet available to its wholesale MVNO partners, it’s aiming to start introducing 4G to MVNOs in 2013.

Jason Bellman, Director of MVNO & National M2M at EE, said “There are some hugely innovative MVNO propositions coming to market from mass and niche brands across a number of segments, indicating renewed confidence in our economy. The strategic move by the UK’s largest calling card brands is a great example of this. EE has a broad wholesale offering, ranging from M2M to Bulk SMS and MVNO, and this division remains a key strategic focus. Our ambition is to provide 4G to a number of partners by the end of 2013, and we feel this will open up a world of opportunities for both existing and new partners alike.”

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Opinion Articles

Ee-ee-ee, says Everything Everywhere

Mark Bridge writes:

Mobile networks have changed, haven’t they?

Once they were all about delivering service. Coverage. Quality. Price. Now it’s much more about branding.

Everything Everywhere has announced it’s to become EE, an obvious abbreviation that’s been used in mobile industry briefings pretty much since the company was created two years ago. It joins the likes of Kentucky Fried Chicken, Hennes & Mauritz, British Home Stores, Independent Television and Marks & Spencer, although all of these took decades to transition into businesses that were just described by their initials.

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Article rating: 4.0

Last week at The Fonecast: 10th September 2012

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Mark Bridge writes:

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With instant-pay apps, wallets can stay home

Ted Landphair of voanews.com writes:

A lot of people gave up carrying much cash a long time ago, since they knew ‘plastic’ - a credit or debit card, or a store or public transit ‘smart card’ - would be accepted just about everywhere.

But to hear tech companies tell it, plastic cards will be museum pieces as well before long.

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Last week at The Fonecast: 27th August 2012

4G gets a boost in the UK, Samsung gets a slap in the USA

Mark Bridge writes:

It was a week of dramatic contrasts in the mobile phone industry. We started with Everything Everywhere’s news that 4G service was coming to the UK this year – possibly with a new brand that’ll work alongside Orange and T-Mobile. Meanwhile Three UK seems to have its own plans that involve acquiring some excess 4G spectrum from Everything Everywhere. There was much muttering from Vodafone and O2, although whether this’ll manifest itself as legal action remains to be seen.

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The Hare and the Tortoise: the race for 4G/LTE in the UK

Robin Kent writes:

With this week’s announcement that Everything Everywhere has been given the green light to launch the UK’s first 4G service, competing operators such as Vodafone and O2 are getting hot under the collar. With every day that goes by, these operators lose vital competitiveness as the market creeps away them towards Orange and T-Mobile. This is a real life ‘hare and tortoise’ scenario.

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