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Wednesday, October 2, 2013

Virgin Mobile co-founder and ex-EE CEO Tom Alexander returns to mobile with Viacloud

Tom Alexander, who co-founded Virgin Mobile in 1999 and was CEO at Everything Everywhere until 2011, has returned to the mobile industry as non-executive chairman of Viacloud UK.

He’ll be working with a recently-appointed management team that includes CEO Emanuele Angelidis, Chief Commercial Officer Tim Stone, Chief Technology Officer Jon Kandiah and Chief Financial Officer Richard Schaefer.

Viacloud provides Mobile Virtual Network Enabler and Mobile Virtual Network Aggregator services. Last year it formed a partnership with EE through its Atmovia MVNA.

Tom Alexander said “I’ve been particularly interested in Viacloud as the company is now very well placed to help enable new MVNO’s to address the mobile market. MVNO’s have been extremely important in developing the consumer market over the past few years and this will continue through to the next phase, especially in the growth of mobile data and 4G. Consumer brands, content players and segmented routes to market are all key. I have been particularly impressed by Viacloud’s backers’ commitment to investment in quality of technical infrastructure and capability. They have brought together a strong, experienced team. I’m delighted and excited to join a great team as Non Executive Chairman.”

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Opinion Articles

Ee-ee-ee, says Everything Everywhere

Mark Bridge writes:

Mobile networks have changed, haven’t they?

Once they were all about delivering service. Coverage. Quality. Price. Now it’s much more about branding.

Everything Everywhere has announced it’s to become EE, an obvious abbreviation that’s been used in mobile industry briefings pretty much since the company was created two years ago. It joins the likes of Kentucky Fried Chicken, Hennes & Mauritz, British Home Stores, Independent Television and Marks & Spencer, although all of these took decades to transition into businesses that were just described by their initials.

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Article rating: 4.0

Last week at The Fonecast: 10th September 2012

No Amazon smartphone, no Nokia tablet

Mark Bridge writes:

It’s a smartphone autumn, as prophesied a few weeks ago by the Carphone Warehouse and many others. The frenzy of big-name announcements led by Samsung at Berlin’s IFA has given way to stand-alone media presentations from Nokia, Motorola and Amazon.

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With instant-pay apps, wallets can stay home

Ted Landphair of voanews.com writes:

A lot of people gave up carrying much cash a long time ago, since they knew ‘plastic’ - a credit or debit card, or a store or public transit ‘smart card’ - would be accepted just about everywhere.

But to hear tech companies tell it, plastic cards will be museum pieces as well before long.

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Last week at The Fonecast: 27th August 2012

4G gets a boost in the UK, Samsung gets a slap in the USA

Mark Bridge writes:

It was a week of dramatic contrasts in the mobile phone industry. We started with Everything Everywhere’s news that 4G service was coming to the UK this year – possibly with a new brand that’ll work alongside Orange and T-Mobile. Meanwhile Three UK seems to have its own plans that involve acquiring some excess 4G spectrum from Everything Everywhere. There was much muttering from Vodafone and O2, although whether this’ll manifest itself as legal action remains to be seen.

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The Hare and the Tortoise: the race for 4G/LTE in the UK

Robin Kent writes:

With this week’s announcement that Everything Everywhere has been given the green light to launch the UK’s first 4G service, competing operators such as Vodafone and O2 are getting hot under the collar. With every day that goes by, these operators lose vital competitiveness as the market creeps away them towards Orange and T-Mobile. This is a real life ‘hare and tortoise’ scenario.

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