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Monday, September 1, 2014

Almost half of email in the UK is opened on an iPhone

New figures from email delivery service SendGrid suggest that 46% of email in the UK is opened on an Apple iPhone, while 18% is opened on an iPad. The figures come from two 10-day survey periods in 2013 and 2014, covering more than eight billion emails sent by over 125,000 companies.

However, iPhone email usage is falling in the UK while iPad use is increasing. Year-on-year figures show iPhone-opened email falling by 13% and email opened on an iPad growing by 55%. iPad email usage has increased even more dramatically in other parts of Europe: up 85% in France, 92% in Germany and 97% in Spain.

Android usage for email dropped by 31% in the UK from 2013, although there have been significant year-on-year increases in Turkey (54%), France (65%) and Belgium (89%).

Globally, SendMail says Windows-based devices are the fastest growing segment for opening email. 320 million emails were opened on Windows devices in the last year, up 147% year-on-year. Despite this, Apple devices - Mac desktops, Macbooks, iPhones and iPads - were the most-used platform for opening email in 2014: they were responsible for opening 358 million SendGrid-delivered emails in the last year.

Jim Franklin, CEO of SendGrid, said “In the 32 years since the invention of email, Europeans have taken to a broad array of devices and operating systems to receive and send email. Now, mobile is dominant, but it’s interesting to see the varying rates of adoption of different devices across Europe. The Germans are having a love affair with the iPad while the Brits are falling out of love with Android. Despite the prominence of Mac globally, Windows is a particular favourite in France for email usage. For the first time since we began studying global email trends in 2010, the US has fallen below 50% of email opens for us. This puts us in a better position to provide a lens on email trends globally, and particularly in Europe where we continue to send more wanted email and build out our service.”

SendGrid delivers more than 100 billion emails per year and is used by 175,000 web application companies and developers, including Uber, Foursquare, Pinterest, Airbnb, Twilio, Spotify and Pandora.

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Opinion Articles

Ee-ee-ee, says Everything Everywhere

Mark Bridge writes:

Mobile networks have changed, haven’t they?

Once they were all about delivering service. Coverage. Quality. Price. Now it’s much more about branding.

Everything Everywhere has announced it’s to become EE, an obvious abbreviation that’s been used in mobile industry briefings pretty much since the company was created two years ago. It joins the likes of Kentucky Fried Chicken, Hennes & Mauritz, British Home Stores, Independent Television and Marks & Spencer, although all of these took decades to transition into businesses that were just described by their initials.

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Article rating: 4.0

Last week at The Fonecast: 10th September 2012

No Amazon smartphone, no Nokia tablet

Mark Bridge writes:

It’s a smartphone autumn, as prophesied a few weeks ago by the Carphone Warehouse and many others. The frenzy of big-name announcements led by Samsung at Berlin’s IFA has given way to stand-alone media presentations from Nokia, Motorola and Amazon.

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With instant-pay apps, wallets can stay home

Ted Landphair of voanews.com writes:

A lot of people gave up carrying much cash a long time ago, since they knew ‘plastic’ - a credit or debit card, or a store or public transit ‘smart card’ - would be accepted just about everywhere.

But to hear tech companies tell it, plastic cards will be museum pieces as well before long.

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Last week at The Fonecast: 27th August 2012

4G gets a boost in the UK, Samsung gets a slap in the USA

Mark Bridge writes:

It was a week of dramatic contrasts in the mobile phone industry. We started with Everything Everywhere’s news that 4G service was coming to the UK this year – possibly with a new brand that’ll work alongside Orange and T-Mobile. Meanwhile Three UK seems to have its own plans that involve acquiring some excess 4G spectrum from Everything Everywhere. There was much muttering from Vodafone and O2, although whether this’ll manifest itself as legal action remains to be seen.

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The Hare and the Tortoise: the race for 4G/LTE in the UK

Robin Kent writes:

With this week’s announcement that Everything Everywhere has been given the green light to launch the UK’s first 4G service, competing operators such as Vodafone and O2 are getting hot under the collar. With every day that goes by, these operators lose vital competitiveness as the market creeps away them towards Orange and T-Mobile. This is a real life ‘hare and tortoise’ scenario.

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