Latest Podcast



Featured Articles

Wednesday, October 6, 2010

Orange launches its own campaign-planning tool for mobile marketing

OrangeOrange has launched a new service to help companies make the best use of mobile media in marketing campaigns. The Orange Mobile Targeting Monitor, which uses independent 'Mobile Exposure' research from TNS, is available in the UK, France, Spain and Poland. Conducting simultaneous research across all four markets has enabled Orange to offer direct comparisons for multi-market campaigns.

Orange Mobile Exposure revealed that:
More than three-quarters of mobile media users in Europe think it's important that the sites they access on their mobiles are brands they know and trust,
Coupons and alerts for promotions are the most popular advertising formats in Europe,
UK mobile media users prefer to access the mobile internet using a browser rather than an app (70% versus 55%).

It's worth noting that the research favours iPhone users; almost a third of UK respondents (and a quarter of all the people surveyed in Europe) had an iPhone. The research itself shows that 61% of 'mobile media' users own a smartphone, with 19% owning an iPhone.

Paul Francois Fournier, Executive Vice President of Orange's Online and Advertising Business, said "At Orange we are continually finding new ways to link brands, advertisers and their audiences in the best way, whilst delivering a great customer experience.  By working together with our advertising clients and giving them an unequalled level of mobile intelligence, Orange can help brands use the right kind of  media and more effectively target audiences in a way that also brings benefits to mobile consumers. Combined with our deep customer knowledge, expertise in mobile and our experience as both a publisher and a leading advertising network – we believe Orange has created an invaluable service that can help advertisers best use mobile in their advertising media mix and let brands target relevant audiences that use or make purchases via mobile. For Orange, this truly demonstrates how our local customer understanding can create global value for advertisers."

[Mobile Exposure 2010 UK website]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

Enterprise smartphones are a Trojan Horse

64% of all companies accept private smartphones but are not aware of the consequences

Ralf-Gordon Jahns of research2guidance writes:

The ever increasing demand for access to company data on the go has compelled companies to address the complexity of application deployment, device management, security management and user support. These factors will lead mobile device policy setting to become one of the most important decisions for IT departments.

Author: The Fonecast
0 Comments
Article rating: No rating

Can net neutrality ever be a bad thing?

We talk to Tekelec's CTO about the net neutrality debate

Mark Bridge writes:

If I’m paying for internet access - whether the arrangement is with a broadband service provider for my home or a mobile network operator on my smartphone - I want to be able to use that access however I want. That’s pretty much what net neutrality is all about.

But the debate isn’t necessarily as straightforward as it sounds. To learn more, I spoke to Doug Suriano, Chief Technology Officer at mobile broadband solutions company Tekelec.

Author: The Fonecast
0 Comments
Article rating: 5.0

Hollywood plugs in to tech start-ups

Elizabeth Lee of voanews.com writes:

Smart phones and tablet computers have become so popular that they are now a part of everyday life for many people around the world. These devices have also prompted an explosion of mobile applications. Hollywood is plugging in to this potentially profitable world of new technology.

Author: The Fonecast
0 Comments
Article rating: No rating
Review of Nexus 7 audio recording

Review of Nexus 7 audio recording

Mark Bridge writes:

By now, everyone who's anyone has offered an online 'unboxing' of their Asus Google Nexus 7. And if they haven't, there's probably a review on the way.

I'm very happy with mine. But there was one particular usage scenario I was curious about. How would it function as an audio recorder?

Author: The Fonecast
1 Comments
Article rating: 3.0

Last week at The Fonecast: 23rd July 2012

Google employee no.20 becomes the new number 1 at Yahoo!

Mark Bridge writes:

Internet veteran Yahoo! provided last week’s biggest news, at least in terms of press coverage. It appointed Marissa Mayer as its President and Chief Executive Officer, having enticed her away from Google after 13 years.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First3435363739414243Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2024»
MonTueWedThuFriSatSun
2627282930311
2345678
9101112131415
16171819202122
23242526272829
30123456

Archive

Terms Of Use | Privacy Statement