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Thursday, November 19, 2009

Everyone’s selling Android phones… but who’s selling Android?

Mark Bridge writes:

Samsung. Huawei. Acer. HTC. Motorola. LG. Toshiba. Sony Ericsson. INQ. Dell. They’re all after a slice of the Android cake. (The Android cake is an éclair at the moment. Not particularly good for slicing. But I digress).

And my, what advertisements we’ve seen. Most recently Motorola has been knocking the iPhone while HTC has been playing with marker pens.

But those ad campaigns are mainly about manufacturers and phones. As you’d expect, really. Not about Android.

Compare and contrast with Apple, which sells its mobile operating system and its mobile phone together. You could even argue, given the recent TV commercials, it’s barely selling the phone at all. It’s all about the apps. Everyone who’s anyone has an iPhone that’s pregnant with applications… and they want you to know about each and every one of them.

Is that a problem?  Yes, for Android.

Android for saleIt seems that interest in Android is starting to fade – because no-one’s really selling the benefits. Recently, mobile game business Gameloft has said it’s cutting back its Android game development. “Google has not been very good to entice customers to actually buy products”, said Gameloft’s finance director Alexandre de Rochefort.

It’s a similar story from Gartner analyst Roberta Cozza, who says the Android platform is lacking a decent central marketing strategy.

So – what’s going to happen?

Are Google or the Open Handset Alliance going to start advertising Android?  I think not. Google’s rather too busy with its Chrome OS and the OHA’s members have way too many diverse interests.

Of course, we could see Google pushing Android with the much-rumoured ‘Google phone’ that’s expected next year.

Or – perhaps – we’ve already seen the beginning of the next stage. It is, surely, no coincidence that the Motorola Droid’s name contains the second syllable of Android. No coincidence that the Droid's iPhone-knocking ad campaign talked about operating system capabilities. And no coincidence that the Motorola Droid got version 2.0 of Android before the code was barely dry. If it really is no coincidence but is part of an agreement between Motorola and Google, who knows what could be next from this partnership?  Android-lovers just need to hope it happens soon enough to maintain the momentum.

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Opinion Articles

Last week at The Fonecast: 5th June 2012

Don't expect a positive answer from the Oracle

Mark Bridge writes:

Here in the UK, we have a double Bank Holiday weekend to celebrate the Queen’s Diamond Jubilee. That means two days away from work for many of us (and also two days of unseasonably bad weather, according to tradition).

In fact, the three of us at The Fonecast are celebrating our own anniversary this month. It’s been six years since we started podcasting about the mobile phone industry. We’ll be revisiting some of those early programmes - and the biggest mobile news headlines from 2006 - in this week’s podcast on Wednesday.

Author: The Fonecast
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Article rating: 4.0

Over The Air 2012 preview

The fifth annual Over The Air event - a combination of 36-hour mobile hack day and conference - takes place at Bletchley Park on Friday 1st and Saturday 2nd June.

This year’s event is also honouring the contributions of mathematician Alan Turing to the invention of the programmable computer, code-breaking at Bletchley Park during World War 2 and developments in other scientific fields.

Author: The Fonecast
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Article rating: 5.0

Last week at The Fonecast: 28th May 2012

Motorola gets Google, HP gets frugal

Mark Bridge writes:

Just over a week ago Motorola Mobility lost a patent-related legal case against Microsoft in the USA. A couple of days later the company was formally acquired by Google – and a few days after that it lost a patent case against Microsoft in Germany. Business as usual, you might say.

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Last week at The Fonecast: 21st May 2012

A different kind of share for Facebook CEO

Mark Bridge writes:

What a week for Facebook co-founder and CEO Mark Zuckerberg. Not content with transforming his company through its stock market flotation, he then went on to marry. What does this reveal?  Well, he’s clearly capable of multi-tasking and he’d rather wear a suit for social occasions than for work.

Author: The Fonecast
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Article rating: 5.0

How mobile technology is keeping the BBC Olympic Torch coverage on the air

Mark Bridge writes:

A horse box and eight SIM cards. That’s the basic technology keeping the BBC’s Olympic Torch Relay broadcasts on the air and on the road.

The converted DAF horse box is being driven in front of the runners as they carry an Olympic torch along the relay route. It’s equipped with four cameras and a mixing desk, enabling a choice of views to be recorded and broadcast for 12 hours per day throughout the 70-day relay.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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