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Thursday, May 12, 2011

Android and GetJar admit that app stores aren't working

Mark Bridge writes:

The Apple App Store runs in a similar way to many high-street shops. It decides what it’ll sell. It decides what it won’t sell. It has special offers. It has free gifts. It promotes certain products above others.

Most other app stores (or ‘application stores’, as I’m sure Apple would prefer) aren’t much like retail stores. Instead they’re somewhere between a cooperative marketplace and a headless automaton. But they’re starting to change.

This week Google has announced it offers over 200,000 apps... and it’s introducing a handful of new new features for the Android Market “focused on helping you find apps you’ll love”. There are now staff recommendations and favoured developers to help customers make their choices.

Then we have GetJar, which has just acquired a company with technology that’ll help customers find the apps they need. Usability and discovery are high on the agenda.

Okay, I may have overdone the hyperbole in the headline - but I’d like to think the point is pretty clear. App stores - as they were originally set up - don’t work. They’re going the same way as mobile operator web portals.

Once, when they were new, they did okay. But now the novelty of buying any old virtual tat has worn off and the app shopping process needs to change.

It’s a point that was made yesterday by James Rosewell following BBC’s The Apprentice and is also covered in this week’s 361 degrees podcast from Ben Smith, Ewan MacLeod and Rafe Blandford.

The ultimate point of shopping is finding (and buying) what you’re looking for.  It’s not about how much stock a shop has. It’s about how good a product is and how much it costs. Specialist retailers, whether it’s chocolatiers, car showrooms or app shops, have a place alongside hypermarkets and department stores. But putting everything in a pile and letting customers search through it - especially when they don’t necessarily know the name or the appearance of the product they’re looking for - is no way to sell.

Fortunately, it looks as though app stores are realising this.

After all, even jumble sales involve a little curation before the doors are opened.

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Author: The Fonecast
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1 comments on article "Android and GetJar admit that app stores aren't working"

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Todd Levy

5/15/2011 10:43 AM

Thank you for writing this article.
My name is Todd R. Levy and my company BloomWorlds, is developing Android’s family friendly app store, to help Android parents discover safe, secure, and appropriate apps by utilizing our hands on approach to curation.
We are a specialty app store serving a niche market, Android parents and their children.

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Opinion Articles

Free calls, free texts, free data: we talk to Dariush Zand of Ovivo Mobile

Mark Bridge writes:

The idea of a free mobile phone network is a dream for many consumers – and potentially a nightmare for traditional mobile operators. Most notably we saw Blyk launch an ad-funded network in the UK five years ago, with the MVNO closing in 2009 as the company’s business model changed.

In this week’s podcast feature I’ve been talking to someone who’s just launched a brand new mobile service that’s giving away calls, text messages and data in return for advertising. The company is Ovivo Mobile, it launched last month and it’s currently targeting students to sign up.

Author: The Fonecast
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Mark Bridge writes:

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Author: The Fonecast
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Mark Bridge writes:

Cortado was founded in 1999 as ‘ThinPrint’, with the company’s expansion beyond wireless printing leading it to change its name.

This week it’s expanded even further, combining its cloud desktop services with mobile device management. The result is Cortado Corporate Server 6.0, a new service that enables organisations to offer their staff secure, managed mobile access to corporate files.

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Mark Bridge writes:

As summer approaches, so the media’s interest in mobile phone roaming increases. Once again, the maximum price of calls and texts when abroad in Europe is falling – but this year there’s something different on the horizon. The European parliament has just approved the EU’s plans to introduce a price cap for mobile data... and in a couple of years’ time we’ll be able to choose a completely separate network to help cut roaming costs.

Author: The Fonecast
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Mark Bridge writes:

Facebook is killing off SMS traffic and SMS revenue for mobile networks, according to a new research note from Strand Consult. It says the ‘golden days’ of messaging growth are over as consumers increasingly use Facebook to keep in touch.

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