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Thursday, August 5, 2010

Turkey becomes a new battleground for mobile payments

Visa Europe has launched a contactless mobile payment system in Turkey for Akbank customers. It uses the DeviceFidelity 'In2Pay' NFC microSD card fitted to compatible BlackBerry devices. Other smartphones will be supported in the future.

Akbank customers will be able to pay using their phones at retailers with Visa payWave terminals. The service is being described as "Europe’s first microSD-based mobile payment systems

Mary Carol Harris, Head of Mobile at Visa Europe, said "One of the key challenges to the success of mobile payments is the supply and availability of NFC handsets. Until a majority of mobile handsets offered in the market are supplied with integrated NFC, Visa is proactively working with innovators like DeviceFidelity and pioneers such as Akbank to harness the potential of new technologies. These solutions make the future of payment real today and are key to accelerating mobile payments in Turkey and across Europe. Once again, Visa, through Akbank and our strategic partners, are leading the mobile payments market."

MasterCard is currently working with the Garanti bank in Turkey; it aims to provide customers with NFC-enabled SIM cards from Gemalto.

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Opinion Articles

We interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.

That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

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I loved the Nokia Communicator. It was a real game-changer, a device that paved the way for today’s smartphones.

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How to use the Olympics to boost your profits and make mobile work for you

Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

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London NFC advertising disappoints

Mark Bridge writes:

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