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Tuesday, June 14, 2011

Vodafone Foundation launches app competition to help older people and those with special needs

The Vodafone Foundation charity has launched the EU Smart Accessibility Awards, offering a €200,000 prize fund (around £176,000) to application developers who help improve the lives of older people and people with disabilities across the European Union.

There are €50,000 prizes for the best Android application in four different categories:

Social participation: applications that help users to participate actively in today’s society and benefit from the facilities that new technologies can offer.

Independent living: applications that help users to be more autonomous and perform daily tasks independently.

Mobility: applications that enable users to move around more freely and safely using the whole range of transport modes - or lets people use mobile devices to be guided in unknown environments.

Wellbeing: applications that improve the users’ health as well as providing an overall feeling of wellbeing.

The runs until 15th October 2011; it’s supported and organised by AGE Platform Europe and the European Disability Forum.

All qualifying entries will be evaluated in November by representatives from AGE Platform Europe, European Disability Forum and Vodafone Foundation. Twelve finalists will be selected to present their application before a judging panel in early December, when the four overall winners will be chosen.

Anne-Sophie Parent, Secretary General of AGE Platform Europe, said “We are pleased to be involved in a project that supports our efforts towards building a more inclusive society. Digital inclusion is key to ensuring as many people as possible remain actively involved in their communities and we should make sure every citizen is empowered to do so, whatever their age or capacities. We hope this competition will help reach that goal and also contribute to the ‘European Year 2012 for Active Ageing and Solidarity between Generations’ where the objective is to increase older people’s active participation in society and promote independent living in old age.”

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Opinion Articles

We interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.

That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

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Nokia can't stop talking - even when there’s nothing to say

Mark Bridge writes:

I still have my Nokia 2110. When the world is taken over by cockroaches and the MRSA bug, my Nokia 2110 will still be in working order. The MRSA-infected cockroaches will probably use it to build their own cellular network.

I loved the Nokia Communicator. It was a real game-changer, a device that paved the way for today’s smartphones.

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How to use the Olympics to boost your profits and make mobile work for you

Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

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London NFC advertising disappoints

Mark Bridge writes:

It's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

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Last week at The Fonecast: have RIM and Samsung done enough?

Mark Bridge writes:

What a week it was for mobile manufacturers. RIM revealed the BlackBerry 10 platform to its developers, while Samsung announced a new flagship Android phone. Both offer a number of distinctive features, with fans commending them and critics suggesting they didn’t go far enough.

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