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Friday, July 29, 2011

Burnside Telecom: the largest mobile phone manufacturer

Mark Bridge writes:

You could probably describe Burnside Telecom as the world’s largest mobile phone manufacturer. No, not production volumes - but the physical size of its products.

Burnside Telecom telephoneThis UK-based designer and manufacturer produces a variety of mobile devices, from office-style ‘desktop mobile phones’ to the type of rugged outdoor telephone used at railway crossings.

“I guess the strapline for our business today is we provide landline alternatives”, managing director Colin Aitken told me. “The company’s ten years old this year. The founders - David Robson, Nigel Slater - are two very experienced engineers. Their vision for the business ten years ago was really to look at some new markets where mobile was starting to become an option. It led them through a series of product developments to where we are today in delivering fixed mobile phones and fixed cellular terminals.”

Those products are now available in a broad range of industry sectors, Colin explained.

“We have products that are installed in large retail organisations to replace landline solutions. We have products sold into emergency companies where they need to have tough fixed phones installed in places they can’t lead landlines - and a series of new products targeted to the telecare market, where you’ve got a lot of elderly residents that would love to have a telephone in their home but unfortunately the expense of leading a landline to it is often prohibitive.”

As well as providing mobile phones that connect to conventional mobile phone networks, Colin revealed the company’s products are increasingly being used on private mobile networks. These offer all the advantages of a traditional PBX system but without the need for cabling, making them perfect for large sites and for organisations that want to avoid disrupting their operations.

You can listen to the full interview with Colin Aitken about Burnside Telecom’s activities and plans on our website audio player, via iTunes or by downloading the MP3 file.
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Opinion Articles

We interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.

That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

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Nokia can't stop talking - even when there’s nothing to say

Mark Bridge writes:

I still have my Nokia 2110. When the world is taken over by cockroaches and the MRSA bug, my Nokia 2110 will still be in working order. The MRSA-infected cockroaches will probably use it to build their own cellular network.

I loved the Nokia Communicator. It was a real game-changer, a device that paved the way for today’s smartphones.

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How to use the Olympics to boost your profits and make mobile work for you

Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

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London NFC advertising disappoints

Mark Bridge writes:

It's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

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Last week at The Fonecast: have RIM and Samsung done enough?

Mark Bridge writes:

What a week it was for mobile manufacturers. RIM revealed the BlackBerry 10 platform to its developers, while Samsung announced a new flagship Android phone. Both offer a number of distinctive features, with fans commending them and critics suggesting they didn’t go far enough.

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