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Thursday, May 3, 2012

UK 4G trial for the north of England

Everything Everywhere has launched the UK’s first live 4G mobile broadband trial in the north of England. It’s centred on the village of Threlkeld in Cumbria and will involve up to 50 local residents.

The trial will use existing 1800MHz spectrum from the Orange and T-Mobile mobile networks and will continue until the end of July. Local residents are being invited to register at
http://www.ukt.everythingeverywhere.com/4gtrialcumbria

Michael Gove, Secretary of State for Education, switched on the trial and said: “I’m really delighted to be switching on the first ever deployment of this cutting-edge technology in the North of England. Cumbria has – thanks to the work of local MP Rory Stewart – been at the vanguard of this work. Cumbria has unique needs due to its sparse population and long distances, which 4G LTE will help overcome. Cumbria’s schools and educational opportunities will be revolutionised by this technology. Cumbria’s record number of small businesses will be transformed by this next generation technology. 4G will bring jobs to rural areas and all the benefits of superfast broadband in education and health to its remote communities.”

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Opinion Articles

We interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.

That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

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Nokia can't stop talking - even when there’s nothing to say

Mark Bridge writes:

I still have my Nokia 2110. When the world is taken over by cockroaches and the MRSA bug, my Nokia 2110 will still be in working order. The MRSA-infected cockroaches will probably use it to build their own cellular network.

I loved the Nokia Communicator. It was a real game-changer, a device that paved the way for today’s smartphones.

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How to use the Olympics to boost your profits and make mobile work for you

Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

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London NFC advertising disappoints

Mark Bridge writes:

It's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

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Last week at The Fonecast: have RIM and Samsung done enough?

Mark Bridge writes:

What a week it was for mobile manufacturers. RIM revealed the BlackBerry 10 platform to its developers, while Samsung announced a new flagship Android phone. Both offer a number of distinctive features, with fans commending them and critics suggesting they didn’t go far enough.

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Recent Podcasts

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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