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Thursday, September 6, 2012

Skype to offer direct billing for mobile customers from next month

Technical solution provided by MACH

Direct operator billing specialist MACH has been chosen to help VoIP company Skype offer direct-to-carrier billing in key markets from October. It means that Skype customers in certain countries will be able to buy call credit by adding it to their mobile phone account rather than paying via debit or credit card.

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Neil Ward, General Manager of Business Operations at Microsoft’s Skype Division, said “MACH’s strength in direct operator billing, as well as its heritage in delivering cloud-based communications solutions to over 650 operators, led us to select MACH as our first direct operator billing vendor. Delivering a strong user-experience has been at the heart of Skype’s adoption by millions of users globally, and we want to extend this philosophy to the payment options we provide. We expect ease of payment to attract new users, while existing users will become more profitable customers as they increase their spend with us.”

Skype hasn’t yet confirmed which countries will first be offered direct network billing.

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Opinion Articles

We interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

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That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

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With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

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Mark Bridge writes:

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