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Tuesday, December 11, 2012

Cars and medicine are expected to be major M2M drivers next year

Machine-to-machine (M2M) communication is offering mobile networks an unrivalled opportunity to dramatically increase their connection figures. At the moment, over 100 million M2M-enabled devices - from vending machines to smoke alarms - are providing information automatically, with mobile networks carrying the majority of this traffic

Jürgen Hase, Vice President of the M2M Competence Center at Deutsche Telekom and Chairman of the M2M Alliance, offers his M2M predictions for 2013.

Middleware layers will speed up development and deployment:
New horizontal middleware layers for M2M will emerge. Placed on top of existing layers such as connectivity and device management, they will provide support for common tasks in all industries – for instance, in setting up heterogenous sensor networks for industrial monitoring. This will accelerate the development and deployment of M2M solutions, while drastically reducing development costs. Huge benefits are expected for both solution developers and adopters.

Big Data:
M2M is about to enter the next evolutionary stage: at the moment we collect data, but the real benefits of M2M will become apparent by analyzing this data. Today, it is already possible to detect attrition in production facilities by analyzing data in real time. Combined with machine learning algorithms, such applications will recognize more and more patterns and allow completely new insights in our businesses.

Alliances:
M2M is not a local based business. In 2013, we will witness a number of strategic alliances, which will shape the future of the M2M market. They will work to overcome a major challenge in the long run: to provide seamless services in all countries. Furthermore, alliances are necessary to improve quality of service and establish M2M communication standards.

Automotive drives M2M in Europe:
In Europe the main driver of M2M adoption will be the automotive industry. The European Union has decided that starting in 2015 all newly registered motor vehicles must be equipped with an eCall emergency call system. Automotive manufacturers will focus on integrating embedded SIMs to comply with this regulation. Furthermore, telematics and connected entertainment services are additional M2M solutions, which will be subject to mass-production.

Health drives M2M in the USA:
Healthcare will be a main driver of M2M in the USA. Using M2M devices, a patient’s state of health can be monitored continuously. A computer checks readings such as blood pressure, pulse or blood sugar level and notifies a doctor or care workers in the event of an emergency. As American health insurances recognize the potential long term savings, they will subsidize a great number of M2M solutions in 2013.

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Opinion Articles

We interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.

That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

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Nokia can't stop talking - even when there’s nothing to say

Mark Bridge writes:

I still have my Nokia 2110. When the world is taken over by cockroaches and the MRSA bug, my Nokia 2110 will still be in working order. The MRSA-infected cockroaches will probably use it to build their own cellular network.

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How to use the Olympics to boost your profits and make mobile work for you

Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

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London NFC advertising disappoints

Mark Bridge writes:

It's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

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Last week at The Fonecast: have RIM and Samsung done enough?

Mark Bridge writes:

What a week it was for mobile manufacturers. RIM revealed the BlackBerry 10 platform to its developers, while Samsung announced a new flagship Android phone. Both offer a number of distinctive features, with fans commending them and critics suggesting they didn’t go far enough.

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