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Tuesday, May 28, 2013

Mercedes-Benz introduces QR codes that could save lives after car accidents

Mercedes-Benz says it’ll be adding a QR code to its vehicles, making it easier for the emergency services to help injured occupants. The barcode, which can be read by most smartphones and tablets, will provide a ‘rescue map’ that shows important information about the specific vehicle.

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For example, fire-fighters, police and paramedics will be able to see where best to cut into a vehicle, where the battery and fuel tank are and where electric cables run.

ADAC, the largest automobile association in Germany, has successfully campaigned for German car manufacturers to provide ‘rescue sheets’ for their vehicles. However, this information can’t always be found in a vehicle - and in some cases a damaged car isn’t easy to identify. The new Mercedes-Benz QR code will make it easier for the emergency services to deal with road accidents.

All new vehicles from Mercedes-Benz will be provided with two QR code stickers from this year. The company recommends that one is placed on the fuel tank flap and the other on the B-pillar on the opposite side of the vehicle. It’s encouraging other manufacturers to do the same.

[Mercedes Benz rescue sheets]

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Opinion Articles

We interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.

That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

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Nokia can't stop talking - even when there’s nothing to say

Mark Bridge writes:

I still have my Nokia 2110. When the world is taken over by cockroaches and the MRSA bug, my Nokia 2110 will still be in working order. The MRSA-infected cockroaches will probably use it to build their own cellular network.

I loved the Nokia Communicator. It was a real game-changer, a device that paved the way for today’s smartphones.

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How to use the Olympics to boost your profits and make mobile work for you

Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

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London NFC advertising disappoints

Mark Bridge writes:

It's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

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Last week at The Fonecast: have RIM and Samsung done enough?

Mark Bridge writes:

What a week it was for mobile manufacturers. RIM revealed the BlackBerry 10 platform to its developers, while Samsung announced a new flagship Android phone. Both offer a number of distinctive features, with fans commending them and critics suggesting they didn’t go far enough.

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