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Thursday, May 8, 2014

There'll be more than 7 million WiFi hotspots around the world in 2015

Last year, the number of WiFi hotspots around the world increased to 4.2 million. ABI Research says this trend is expected to continue for the next few years, with a compound annual growth rate of 15% resulting in 7.1 million hotspots in 2015 and over 10.5 million in 2018.

These figures include WiFi hotspots deployed by mobile and fixed-line carriers as well as those from third-party operators. 68.6% are in the Asia-Pacific region, with 12.3% in Latin America, 9.0% in Europe, 8.7% in North America and 1.4% across the Middle East and Africa.

According to the ABI Research report, traditional fixed-line and mobile operators are using WiFi to relieve the load on their networks. Of the 620,000 WiFi hotspots in China, 420,000 have been set up by China Mobile, 128,000 by China Telecom and 72,000 by China Unicom. In Latin America, Brazilian carrier Oi has reached 500,000 WiFi hotspots in preparation for the 2014 FIFA World Cup.

Marina Lu, Research Analyst at ABI Research, said “The mobile data growth has boosted the build-out of Wi-Fi hotspots, as it is expected that the global mobile data traffic will grow to 190,000 petabytes in 2018, from 23,000 petabytes in 2013. Wi-Fi helps to offload 3G/4G mobile Internet users to Wi-Fi networks, which is a more cost-effective method for both mobile carriers and mobile users.”

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Opinion Articles

We interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.

That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

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Nokia can't stop talking - even when there’s nothing to say

Mark Bridge writes:

I still have my Nokia 2110. When the world is taken over by cockroaches and the MRSA bug, my Nokia 2110 will still be in working order. The MRSA-infected cockroaches will probably use it to build their own cellular network.

I loved the Nokia Communicator. It was a real game-changer, a device that paved the way for today’s smartphones.

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How to use the Olympics to boost your profits and make mobile work for you

Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

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London NFC advertising disappoints

Mark Bridge writes:

It's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

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Last week at The Fonecast: have RIM and Samsung done enough?

Mark Bridge writes:

What a week it was for mobile manufacturers. RIM revealed the BlackBerry 10 platform to its developers, while Samsung announced a new flagship Android phone. Both offer a number of distinctive features, with fans commending them and critics suggesting they didn’t go far enough.

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Recent Podcasts

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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