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Thursday, April 28, 2022

Apple launches self-service repairs in the USA

DIY iPhone repairers can now order official spares

Apple has launched 'Self Service Repair' in the USA, enabling consumers to obtain repair manuals, Apple parts and tools from an officially-licensed online Repair Store. The service will be expanded into additional countries, starting with Europe, later this year.

Initially the new Apple Self Service Repair Store will contain more than 200 individual parts and tools to help its customers repair the display, battery, camera and other key elements of the iPhone 12, iPhone 13 lineups and iPhone SE v3. Some Mac computers are due to be added to the list.

Apple says the parts on sale are the same items at the same price as those available to its authorised repairers. Certain tools will also be available to rent for one-off repairs. The company notes that its repair store is for "customers who are experienced with the complexities of repairing electronic devices", pointing out that "for the vast majority of customers who do not have experience repairing electronic devices, visiting a professional repair provider with certified technicians who use genuine Apple parts is the safest and most reliable way to get a repair".

The new comes a couple of weeks after the European Parliament voted to adopt the European Commission's 'Right to Repair' proposal, making it one of the EU's key initiatives for 2022. If it becomes law, manufacturers would be required to produce products that are easier to fix by consumers and third-party repairers. Both the EU and the UK introduced laws in 2021 that oblige manufacturers or importers to make essential parts available to professional repairers for up to ten years after the last unit of a specific model has been sold.
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Opinion Articles

We interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.

That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

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Nokia can't stop talking - even when there’s nothing to say

Mark Bridge writes:

I still have my Nokia 2110. When the world is taken over by cockroaches and the MRSA bug, my Nokia 2110 will still be in working order. The MRSA-infected cockroaches will probably use it to build their own cellular network.

I loved the Nokia Communicator. It was a real game-changer, a device that paved the way for today’s smartphones.

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How to use the Olympics to boost your profits and make mobile work for you

Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

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London NFC advertising disappoints

Mark Bridge writes:

It's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

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Last week at The Fonecast: have RIM and Samsung done enough?

Mark Bridge writes:

What a week it was for mobile manufacturers. RIM revealed the BlackBerry 10 platform to its developers, while Samsung announced a new flagship Android phone. Both offer a number of distinctive features, with fans commending them and critics suggesting they didn’t go far enough.

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