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Monday, February 28, 2011

A third of adults are mobile gamers, says research

New figures from PopCap Games have shown large increases in the usage and frequency of mobile game playing among US and UK adults.

33.6% of all adults in the USA and the United Kingdom say they’ve played a game on their mobile phone handset in the past month, with almost a quarter (24.6%) having played in the past week. The figure was much higher for smartphone users; 83% of them had played in the past week.

Overall, 73% of UK respondents and 44% of US respondents said they’d played a mobile phone game at least once in the past.

Dennis Ryan, EVP of Worldwide Publishing at PopCap, said “Mobile games are, along with social games, the hottest sector of the video game industry by far. As more people purchase smartphones and the entire process of finding, purchasing and playing mobile games becomes as simple as browsing the internet, the mobile games market is going to accelerate even more.”

PopCap, which is responsible for mobile games including Bejeweled and Plants vs Zombies, commissioned the survey from Information Solutions Group. A total of 2,425 mobile phone owners were surveyed by ISG in January 2011.

[Survey details (pdf)]

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Opinion Articles

Everything Everywhere, Orange and T-Mobile: how much longer for three brands?

Mark Bridge writes:

This story starts with Mercury One2One and Orange. They were acquired by Deutsche Telekom (which changed One2One’s name to T-Mobile) and France Telecom. Next, Everything Everywhere was created to run the T-Mobile and Orange brands in the UK.

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Multiplayer Computer Games are Big Business for Small Devices

Greg Flakus of voanews.com writes:

Millions of people are addicted to playing games on mobile devices, with rivals and teammates spread around the world. A company in Austin, Texas has developed such a game, known as a mobile multiplayer online game, for the Apple iPhone and iPad, basing it on a pen-and-paper game that was popular in the 1970s called Traveller.

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Last week at The Fonecast: 30th April 2012

Mark Bridge writes:

Last week mobile phones and health were back in the headlines together, rather like love & marriage or salt and vinegar. The news is pretty much as we’ve heard before; this time it’s the UK Health Protection Agency’s independent Advisory Group on Non-Ionising Radiation telling us there’s no convincing evidence that mobile phone technologies cause adverse effects on human health – but longer-term research is still needed.

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Big headlines for Three UK... but no big changes

Mark Bridge writes:

The headlines sound pretty dramatic. “Three exits business market”. “Three parts company with Phones 4u”. It sounds like the 3G network operator is cutting back and reorganising. But let's look a little closer.

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Last week at The Fonecast: 23rd April 2012

Mark Bridge writes:

We’ve had a few sets of quarterly results in the past week. Let me summarise as best I can.

Qualcomm: doing very well, thank you.
Microsoft: pretty decent, although no-one’s talking much about phones.
Intel: not as good as before, although better than expected.
Nokia: sorry, we’ve lost a billion Euro. Well, we did warn you...

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Recent Podcasts

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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