Latest Podcast



Featured Articles

Wednesday, January 18, 2012

It's the wrong song

Mark Bridge writes:

“T’ain’t what you do (it’s the way that you do it)”

So sang Ella Fitzgerald, Bananarama and the Fun Boy Three - although sadly not on the same recording. But that message is no longer being followed by many companies. Instead, the new mantra seems to be the other way round. And I think that’s a good thing.

Today, Apple announced a new iTunes U application. The iTunes U service isn’t new; it’s been around for a few years and is all about enabling colleges and universities to put lectures and presentations online. However, the new educational app makes it easier for students with an iPad, iPhone or iPod touch to take an entire course on their Apple device - whether reading books or making notes - and also lets teachers manage these courses.

As long as you have an Apple device - perhaps an iPhone, perhaps an iPad - you can use iTunes U. There’s no need for a particular handset. Mobile is part of the mix... but it’s not essential.

Over in Nike Town USA, the winged goddess was talking about the NIKE+ FuelBand. It’s a wristband (don’t mention the Jawbone UP) that tracks everyday movement and measures it using ‘NikeFuel’. The more you move - whether running, walking or dancing - the more NikeFuel you generate. Alternatively, it’ll count steps or calculate calories if you prefer.

As well as displaying coloured LEDs that help the user see how they’re approaching their daily goal, the FuelBand also synchronises with the Nike+ website. You can plug it in to a PC or you can connect via Bluetooth to a mobile app.

Once again, mobile is there - but it’s a ‘nice to have’ option and isn’t mandatory.

And then there’s Facebook, with its 60 new applications for Timeline, letting users share where they’re going, what they’re eating, the films they like... on mobile and on non-mobile platforms.

We’re finally starting to see mobile being accepted more and more, being part of the bigger picture and not having a cameo role.

Finally, companies are moving away from simply showing off with mobile - and are starting to take advantage of mobile instead. At least, I hope they are.

It ain’t what you do?  It is now. And that’s what gets results.

You can hear Mark Bridge, Iain Graham and James Rosewell discuss the latest mobile industry headlines every Wednesday. Pick up their podcast from iTunes, find it via RSS or listen on the home page of TheFonecast.com.
Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

You're gonna need a bigger tariff

Mark Bridge writes:

“You're gonna need a bigger boat”. The words of Roy Scheider as police chief Martin Brody spots the shark in the film Jaws.

37 years later and O2 UK CEO Ronan Dunne is facing another all-devouring monster... but this is no aquatic predator. It’s in the air - and it’s invisible.

No, we’re not talking about a Pteranodon (that’s Jurassic Park III) but a 4G mobile broadband connection. A real-life data monster.

Author: The Fonecast
0 Comments
Article rating: No rating

Twitter promises that it will only use patents defensively

Mark Bridge writes:

There’s some kind of patent-related mobile technology story in the news most weeks. Whether this is the result of an innovation slow-down or the disruptive effect of newcomers on ‘traditional’ mobile manufacturers, there’s no denying it’s causing problems for many companies.

Author: The Fonecast
0 Comments
Article rating: No rating

Last week at The Fonecast: 16th April 2012

Mark Bridge writes:

At the beginning of last week, Facebook and Instagram were the talk of the mobile industry. Was this billion-dollar deal the sign of another tech bubble?  Facebook’s fast track into mobile?  Facebook moving to cement its dominance of online photography?  You, the jury, decide.

Author: The Fonecast
0 Comments
Article rating: No rating

Last week at The Fonecast: 9th April 2012

Mark Bridge writes:

Easter is often seen as a time for customs and rules – whether it’s giving up sugar for Lent or waiting until Sunday morning to eat your chocolate eggs – and this year the mobile industry seems to have joined in.

Author: The Fonecast
0 Comments
Article rating: No rating

Last week at The Fonecast: 2nd April 2012

Mark Bridge writes:

It’s always a relief when April Fool’s Day doesn’t fall on a work day, isn’t it?  Still, that didn’t stop the jokes. Even though the mobile industry traditionally tends to head to the pub for a roast dinner and a pint on Sunday, there was many a prank in the morning of April 1st.

Our friends at 51Degrees.mobi revealed left-handed device detection, Google prepared to run mobile ads on phones with dials, Phones 4U introduced Gnomes 4U femtocells, Nokia made a Windows Phone device out of ice… and so on.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First4142434446484950Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«January 2025»
MonTueWedThuFriSatSun
303112345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement