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Wednesday, May 15, 2013

LG creates secure 'bring your own device' version of Optimus Vu smartphone in USA

LG Electronics has created a version of its Android-based Optimus Vu smartphone that offers business users a secure device without affecting their personal information. It’s based on the US version of the Optimus Vu - known as the Intuition - and has been created in partnership with Verizon Wireless and VMWare.

The device offers what LG describes as ‘Privacy and Business (P&B) Virtualization’ and is intended for companies that have a ‘bring your own device’ policy. According to LG, the VMWare solution splits the operating system in half, allowing the user to install and use their own data and applications while running a secure IT-controlled environment for business applications.

Boaz Chalamish, senior vice president and general manager of End-User Computing at VMware, said “LG and VMware are addressing the challenges IT departments face every day due to BYOD and the consumerization of IT. Creating a separate virtual workspace on a mobile device enables IT to provide security and control, while also reducing the burden and liability of managing the entire device. This approach strikes the best balance between addressing IT security needs and end-user freedom.”

LG already plans to offer P&B Virtualization on more of its mobile devices in the future.

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1 comments on article "LG creates secure 'bring your own device' version of Optimus Vu smartphone in USA"

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candacemcdowell8

6/3/2013 4:04 PM

I think the Optimus Vu phone for the USA offers some interesting features for enterprise such as the dual OS system for work and play. Still I think the real issue is data security and transfering data which this doesn’t really address. A trend I am starting to see grow is that of making custom BYOD data security apps for their employees phones, which seem to be very cost effective. Example, Tigertext now has a secure texting API called TigerConnect that companies are integrating into their own data security apps for SOX and HIPAA compliance, and I think is very telling in that companies are taking this option seriously.

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Opinion Articles

Privacy in Mobile Apps: MEF roundtable in Barcelona

During Mobile World Congress 2012, TheFonecast.com was invited to record a roundtable on Privacy in Mobile Applications. This event was hosted by MEF, the global community for mobile content and commerce, and was supported by SNR Denton.

Our recording is now online at TheFonecast.com and on the MEF blog.

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Last week at The Fonecast: 19th March 2012

Mark Bridge writes:

Mobile financial services were making the headlines yet again last week. Not once. Not twice. No, we noticed at least three separate (and all pretty big) stories to talk about.

First came Nokia’s planned withdrawal from its mobile money service, which will leave around a million people in India looking for a new mobile wallet.

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Apple iPad dictation isn't perfect but customers love it anyway

Mark Bridge writes:

Excuse me a moment while I climb onto my soapbox.

Right. Ooh, it’s busy up here.

For a number of years, various companies have worked on computer-powered dictation and transcription services. Now Apple has entered this space.

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Rebtel: the mobile VoIP rebel that speaks its mind

Mark Bridge writes:

Back in the 1960s, Hertz was the number one hire car company in the USA. Avis was trailing a long way behind. Looking for a new advertising campaign, CEO Robert Townsend spoke to Bill Bernbach - the ‘B’ in ad agency DDB - and a few months later “We try harder” became the Avis tagline.

“Avis is only No.2 in rent a cars” the headlines admitted. “We try harder. When you’re not the biggest, you have to.”

It’s a message I was reminded of when I met Andreas Bernström at Mobile World Congress last month. Andreas is CEO of Rebtel, the world’s second-largest mobile Voice-over-IP company. With Skype seen as market leader for VoIP services, I asked Andreas whether Rebtel also needed to try harder.

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Has Apple messed up the user experience by creating its new iPad?

Mark Bridge writes:

The new iPad has a better screen. Higher-resolution. Clearer. High Definition. Just what everyone wants, right?

Apparently not.

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