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Monday, July 11, 2011

Dead phone boxes are now ready for saving lives

Mark Bridge writes:

BT telephone boxThe public telephone box is disappearing as mobile phone coverage improves. In 2002, there were 92,000 BT phone boxes in the UK. Today, there are a total of 51,500 payphones… including 11,000 traditional red boxes. In order to preserve the appearance of rural life - if not the landline connection - BT has been asking parish councils across the UK if they’d like to adopt their local kiosk. Just £1 lets a community keep its red BT phone box (with the fixed-line payphone taken out)… and 1,500 have been adopted so far.

One of the latest innovations for these disused kiosks involves fitting them with defibrillator equipment, thanks to BT’s partnership with the Community Heartbeat Trust. BT is paying for the machines to be fitted in five kiosks across the country. Defibrillation equipment is fitted inside the kiosk in a secure vandal-resistant steel cabinet; the combination lock for the cabinet is available from the emergency services by calling 999.

Using the defibrillator machine requires no training because it provides step-by-step spoken instructions. It even analyses the casualty to determine if they are suffering from cardiac arrest. When necessary, it can deliver a powerful electric shock to restore a normal heartbeat to the sufferer.

Martin Fagan, national secretary of the Community Heartbeat Trust, said “We are immensely grateful to BT for their help in this novel use of a familiar icon, phone boxes are ideal locations for emergency medical equipment because they’re often in the centre of a village. With something as serious as a cardiac arrest, time is of the essence, and unfortunately the emergency services can’t always reach country villages in the recommended five minutes. We hope that many more people will adopt their kiosk and enlist our help to save lives in rural communities.”

Currently 100,000 calls are made each day from public payphones, although the number of calls made from payphones is falling by 25% annually. Almost two-thirds (64%) of UK phone boxes are unprofitable.

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Opinion Articles

Privacy in Mobile Apps: MEF roundtable in Barcelona

During Mobile World Congress 2012, TheFonecast.com was invited to record a roundtable on Privacy in Mobile Applications. This event was hosted by MEF, the global community for mobile content and commerce, and was supported by SNR Denton.

Our recording is now online at TheFonecast.com and on the MEF blog.

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Last week at The Fonecast: 19th March 2012

Mark Bridge writes:

Mobile financial services were making the headlines yet again last week. Not once. Not twice. No, we noticed at least three separate (and all pretty big) stories to talk about.

First came Nokia’s planned withdrawal from its mobile money service, which will leave around a million people in India looking for a new mobile wallet.

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Apple iPad dictation isn't perfect but customers love it anyway

Mark Bridge writes:

Excuse me a moment while I climb onto my soapbox.

Right. Ooh, it’s busy up here.

For a number of years, various companies have worked on computer-powered dictation and transcription services. Now Apple has entered this space.

Author: The Fonecast
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Rebtel: the mobile VoIP rebel that speaks its mind

Mark Bridge writes:

Back in the 1960s, Hertz was the number one hire car company in the USA. Avis was trailing a long way behind. Looking for a new advertising campaign, CEO Robert Townsend spoke to Bill Bernbach - the ‘B’ in ad agency DDB - and a few months later “We try harder” became the Avis tagline.

“Avis is only No.2 in rent a cars” the headlines admitted. “We try harder. When you’re not the biggest, you have to.”

It’s a message I was reminded of when I met Andreas Bernström at Mobile World Congress last month. Andreas is CEO of Rebtel, the world’s second-largest mobile Voice-over-IP company. With Skype seen as market leader for VoIP services, I asked Andreas whether Rebtel also needed to try harder.

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Has Apple messed up the user experience by creating its new iPad?

Mark Bridge writes:

The new iPad has a better screen. Higher-resolution. Clearer. High Definition. Just what everyone wants, right?

Apparently not.

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