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Friday, October 7, 2011

'Design for All goes Mobile' at Over The Air 2011

Mark Bridge writes:

One of the speakers providing inspiration for the mobile developers at Over The Air 2011 was Denise Stephens, co-founder of Enabled by Design. Her presentation, called ‘Design for All goes Mobile’, explored how good design could help mobile phone users live more independently than they would otherwise be able to.

I spoke to Denise afterwards and started our conversation by asking what ‘Design for All’ meant to her.

“I would say Design for All is the design of products, services and systems which are relevant and usable by as many people as possible, including people who have disabilities but also older people. For me, Design for All is designing to help mainstream accessibility. I’m quite tired of niche products that are solely aimed and targeted at older people and people with disabilities, so I’d like to see more mainstream products that have been designed to incorporate accessibility and usability.”

“I’ve grown up as a consumer and, after being diagnosed with MS, suddenly it felt like the design of assistive technology... it’s almost like it didn’t really matter about me any more. It was like ‘Oh, you have a disability, therefore you have to have lots of white and grey wipe-clean plastic items in your home’.  Whereas I was more interested in iPads and iPhones and things that were ‘sexy’ design.”

Mobile devices tend to assume a wide range of senses - sight, touch and hearing come to mind as the obvious ones - so I asked Denise how a developer could possibly consider all of these when ‘designing for all’.

“I think the easy answer would be that it’s impossible to cover all the goal posts. One design is never accessible to everybody. But you can be aware of your audience, aware of what people’s needs are. The way of doing that is to speak to people, to interact with people, to test your product or system or service throughout the design process and keep getting feedback - and in that way hopefully you can try to address people’s needs.”

We went on to talk about what mobiles can do to make life easier - and what app developers can do, too - before looking to the future.

“I’d just like to see far more user engagement - involving people from the start of the design process and getting people involved throughout the design process. I know I talk about ‘Design for All’ but I’m very keen to say that one size doesn’t fit all. So ‘Design for All’ can help to address a large majority of people’s needs, but at the same time one design can’t be accessible to everybody.”

You can listen to my full conversation with Denise Stephens on our website, via iTunes or by downloading the MP3 file. The podcast also includes interviews with Andy Williams of the Metropolitan Police and Craig Heath of Franklin Heath.
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Opinion Articles

Privacy in Mobile Apps: MEF roundtable in Barcelona

During Mobile World Congress 2012, TheFonecast.com was invited to record a roundtable on Privacy in Mobile Applications. This event was hosted by MEF, the global community for mobile content and commerce, and was supported by SNR Denton.

Our recording is now online at TheFonecast.com and on the MEF blog.

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Last week at The Fonecast: 19th March 2012

Mark Bridge writes:

Mobile financial services were making the headlines yet again last week. Not once. Not twice. No, we noticed at least three separate (and all pretty big) stories to talk about.

First came Nokia’s planned withdrawal from its mobile money service, which will leave around a million people in India looking for a new mobile wallet.

Author: The Fonecast
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Apple iPad dictation isn't perfect but customers love it anyway

Mark Bridge writes:

Excuse me a moment while I climb onto my soapbox.

Right. Ooh, it’s busy up here.

For a number of years, various companies have worked on computer-powered dictation and transcription services. Now Apple has entered this space.

Author: The Fonecast
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Rebtel: the mobile VoIP rebel that speaks its mind

Mark Bridge writes:

Back in the 1960s, Hertz was the number one hire car company in the USA. Avis was trailing a long way behind. Looking for a new advertising campaign, CEO Robert Townsend spoke to Bill Bernbach - the ‘B’ in ad agency DDB - and a few months later “We try harder” became the Avis tagline.

“Avis is only No.2 in rent a cars” the headlines admitted. “We try harder. When you’re not the biggest, you have to.”

It’s a message I was reminded of when I met Andreas Bernström at Mobile World Congress last month. Andreas is CEO of Rebtel, the world’s second-largest mobile Voice-over-IP company. With Skype seen as market leader for VoIP services, I asked Andreas whether Rebtel also needed to try harder.

Author: The Fonecast
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Has Apple messed up the user experience by creating its new iPad?

Mark Bridge writes:

The new iPad has a better screen. Higher-resolution. Clearer. High Definition. Just what everyone wants, right?

Apparently not.

Author: The Fonecast
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