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Thursday, August 16, 2012

Mobile phone shop staff are misinforming customers about price rises

Which? report says 82% of staff gave incorrect information

UK consumer organisation Which? has found that mobile phone sales staff are giving inaccurate information about the possibility of price increases on ‘pay monthly’ contracts.

Mystery shopping at 39 mobile phone shops - a combination of network-owned stores plus the Carphone Warehouse and Phones 4U chains - found that 32 of them gave incorrect information about potential price rises on fixed-term phone contracts.

When asked whether the price would stay the same throughout the contract term, 82% of shop assistants said the price was fixed. However, the past 12 months have seen four of the five major mobile networks increasing their charges.

Which? recently launched a campaign that calls on phone companies to ensure the price and all other aspects of fixed-term deals remain the same for the full length of the contract.

Richard Lloyd

Richard Lloyd, Which? executive director, said “It’s totally unacceptable that people aren’t being told the full story about potential price rises when signing up to contracts in mobile phone shops. Shockingly, even when we asked directly about price increases, the vast majority of staff denied this could happen. There should be no nasty surprises after signing a mobile contract. People must be confident that fixed really does mean fixed.”

Recent research from Which? found that 70% of people on fixed-term contracts didn’t know the prices could be increased during the length of their contract.

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Opinion Articles

Privacy in Mobile Apps: MEF roundtable in Barcelona

During Mobile World Congress 2012, TheFonecast.com was invited to record a roundtable on Privacy in Mobile Applications. This event was hosted by MEF, the global community for mobile content and commerce, and was supported by SNR Denton.

Our recording is now online at TheFonecast.com and on the MEF blog.

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Last week at The Fonecast: 19th March 2012

Mark Bridge writes:

Mobile financial services were making the headlines yet again last week. Not once. Not twice. No, we noticed at least three separate (and all pretty big) stories to talk about.

First came Nokia’s planned withdrawal from its mobile money service, which will leave around a million people in India looking for a new mobile wallet.

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Apple iPad dictation isn't perfect but customers love it anyway

Mark Bridge writes:

Excuse me a moment while I climb onto my soapbox.

Right. Ooh, it’s busy up here.

For a number of years, various companies have worked on computer-powered dictation and transcription services. Now Apple has entered this space.

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Rebtel: the mobile VoIP rebel that speaks its mind

Mark Bridge writes:

Back in the 1960s, Hertz was the number one hire car company in the USA. Avis was trailing a long way behind. Looking for a new advertising campaign, CEO Robert Townsend spoke to Bill Bernbach - the ‘B’ in ad agency DDB - and a few months later “We try harder” became the Avis tagline.

“Avis is only No.2 in rent a cars” the headlines admitted. “We try harder. When you’re not the biggest, you have to.”

It’s a message I was reminded of when I met Andreas Bernström at Mobile World Congress last month. Andreas is CEO of Rebtel, the world’s second-largest mobile Voice-over-IP company. With Skype seen as market leader for VoIP services, I asked Andreas whether Rebtel also needed to try harder.

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Has Apple messed up the user experience by creating its new iPad?

Mark Bridge writes:

The new iPad has a better screen. Higher-resolution. Clearer. High Definition. Just what everyone wants, right?

Apparently not.

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