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Thursday, August 23, 2012

Android vs iPhone: which is right for your business?

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Kerry Butters writes:

When deciding on which mobile device is the right one for your business, there are a few things to take into consideration. Firstly, are you buying a handset for yourself or for others who work in the business, or are you considering running a BYOD (bring your own device) scheme.

If you’re buying strictly for your own use, then really it’s a matter of preference. Apps are available for business on both platforms and you can be sure of security if you’re using the device yourself.

However, this is something that differs for employees, especially with larger businesses as many may use the device for personal reasons and not just for work. Research has shown that a large percentage of children use their parent’s phone and this constitutes a risk when using the Android platform, as there is less app regulation on this.

Any company which is considering buying devices or running BYOD schemes need to invest in a sound mobile management system, as well as putting into place a mobile usage policy.

In general terms, the iPhone is a lot more secure when it comes to apps; these have to go through a rigorous testing process before they are approved for entry into the App Store. Android devices, on the other hand are built on an open source platform and app approval is much less regulated and so the incidence of Android malware has risen rapidly over the past few years.

Whilst it’s been proven that the Apple platform is not invulnerable to attacks, this is because it was carried out by a determined hacker, rather than malicious apps appearing in the App Store.

Bearing this in mind, if you have a small business, then your safest bet is the iPhone as the risk of malware infection via malicious apps is greatly reduced.

When it comes to BYOD schemes though, this is not so straightforward as you have no control over the devices employees bring, although this can be overcome by having a policy which only allows Apple devices (somewhat defeating the object of having a BYOD scheme in the first place).

Saying that, if you choose Android, with a good mobile management system in place, your IT department can block certain apps, as well as giving certain permissions to what data the user can access, depending on the position in the company they hold.

However, if your business isn’t large enough to afford a management system, or doesn’t have an IT department, then the iPhone is your best bet as it’s more secure and won’t leave your company data potentially accessible from a malicious app which collects information.

If you don’t personally like the iPhone and would rather have an Android device, then it’s vital that you put in place a strong policy on downloading apps. In fact, it’s probably a good idea to regulate what your employees do in both cases, in the interests of productivity.

This can be achieved much in the same way as you would with a workstation; ban employees from using their personal social media accounts at work, as well as taking personal calls and downloading games.

To sum up, which platform you choose depends on the size of your business, who is using the phone and strong policies on usage being put into practice.

Kerry Butters writes on behalf of Broadband Genie, the comparison site for broadband, mobile broadband and smartphones such as the iPhone. Follow this link for more information.

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Opinion Articles

Privacy in Mobile Apps: MEF roundtable in Barcelona

During Mobile World Congress 2012, TheFonecast.com was invited to record a roundtable on Privacy in Mobile Applications. This event was hosted by MEF, the global community for mobile content and commerce, and was supported by SNR Denton.

Our recording is now online at TheFonecast.com and on the MEF blog.

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Last week at The Fonecast: 19th March 2012

Mark Bridge writes:

Mobile financial services were making the headlines yet again last week. Not once. Not twice. No, we noticed at least three separate (and all pretty big) stories to talk about.

First came Nokia’s planned withdrawal from its mobile money service, which will leave around a million people in India looking for a new mobile wallet.

Author: The Fonecast
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Apple iPad dictation isn't perfect but customers love it anyway

Mark Bridge writes:

Excuse me a moment while I climb onto my soapbox.

Right. Ooh, it’s busy up here.

For a number of years, various companies have worked on computer-powered dictation and transcription services. Now Apple has entered this space.

Author: The Fonecast
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Rebtel: the mobile VoIP rebel that speaks its mind

Mark Bridge writes:

Back in the 1960s, Hertz was the number one hire car company in the USA. Avis was trailing a long way behind. Looking for a new advertising campaign, CEO Robert Townsend spoke to Bill Bernbach - the ‘B’ in ad agency DDB - and a few months later “We try harder” became the Avis tagline.

“Avis is only No.2 in rent a cars” the headlines admitted. “We try harder. When you’re not the biggest, you have to.”

It’s a message I was reminded of when I met Andreas Bernström at Mobile World Congress last month. Andreas is CEO of Rebtel, the world’s second-largest mobile Voice-over-IP company. With Skype seen as market leader for VoIP services, I asked Andreas whether Rebtel also needed to try harder.

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Has Apple messed up the user experience by creating its new iPad?

Mark Bridge writes:

The new iPad has a better screen. Higher-resolution. Clearer. High Definition. Just what everyone wants, right?

Apparently not.

Author: The Fonecast
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