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Monday, July 29, 2013

A fifth of consumers now book holidays via their mobile phones, says Tradedoubler

Affiliate marketing pioneer Tradedoubler has published new research that shows 19% of consumers now book holidays via their mobile phones. The figures come from a new whitepaper; ‘Performance Marketing: Travellers & Purchase Paths’.

Market research company Fox Insight contacted 2,500 smartphone users in the UK, France, Germany, Italy, Netherlands, Spain, Sweden and Poland who shopped at least once a month online.

The figure was highest amongst 25 to 34-year-olds; 28% of this age group had booked holidays via mobile in the past year.

62% of people who’d taken a holiday in the past two years had chosen to book their flights and hotels separately instead of picking a traditional ‘package deal’.

Most travellers were using performance marketing sites and applications to help them find the best price. 59% used websites or apps when choosing holidays, 57% for hotels and 53% for flights.

Dan Cohen, Regional Director at Tradedoubler, said “Holidaymakers now have unprecedented levels of information and offers at their fingertips and it’s driving a significant shift in how they research and book holidays. One in five now book holidays using a mobile, a figure that rises to 28% amongst mobile-savvy 25-34 year olds. Airlines, hotels and holiday operators without a presence on the right performance channels are going to lose out.”

Europeans currently spend over €98 billion (£84.7 billion) online on travel, with this figure expected to grow by 7% per year to reach €112.2 billion in 2014. At the moment 41% of all consumer travel spend is online; this is predicted to reach 44% by 2014.

Booking Holidays via Mobile 2013 [Tradedoubler]
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Opinion Articles

Heroes of Emerging Markets: the podcast

Heroes of Emerging Markets is an interactive, intimate panel discussion that looks at the opportunities of doing mobile business in emerging markets.  The event took place on 28th February 2012 during Mobile World Congress in Barcelona.

We’ve recorded the entire event and have turned it into a podcast. You can listen on our desktop web site here, by downloading the MP3 audio file or by finding TheFonecast.com on iTunes.

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Last week at The Fonecast: 12th March 2012

Mark Bridge writes:

It’s all gone a bit quiet. Is it the calm after the Mobile World Congress storm... or is it the knowledge that an Apple announcement will push anything else out of the headlines, even before the product itself has been revealed?

Either way, the last seven days have had significantly fewer news stories than the beginning of the month. But that’s not to say they’ve been completely news-free.

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Hacking a smartphone by using differential power analysis

Mark Bridge writes:

Mobile security always seems to be on the agenda – but one of the companies demonstrating its services at Mobile World Congress 2012 had a particularly stark warning.

Cryptography Research was demonstrating what’s called differential power analysis or side-channel analysis, which can be used to reveal encrypted information from a smartphone or tablet without ever needing to get hold of the device.

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Last week at The Fonecast: 5th March 2012

Mark Bridge writes:

Mobile World Congress is over for another year. Also gone is the mobile industry’s sudden obsession with public transport and student protests in Barcelona. But away from the local news, what’s been going on?

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Windows 8 – 2012’s Biggest Mobile Milestone

James Rosewell writes:

Microsoft’s Windows 8 announcement today is as significant to the mobile industry as Apple’s iPad launch 2 years ago. Windows 8 will work on tablets, ultra books, desktops, laptops and 82” big screens. Not only that but it’ll support touch on all these devices.

“We're in a world where tablets are about touch, and PCs are about keyboard. We're changing those assumptions” Steven Sinofsky President, Windows and Windows Live Division says.

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Recent Podcasts

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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Looking back at February: from security scares to multiple MVNOs

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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