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Friday, October 18, 2013

Homeless magazine sellers in Sweden use mobile payment service iZettle

Mobile payment solution iZettle is being used by sellers of Sweden’s Situation Sthlm magazine to accept card payments. The magazine, which has a similar business model to The Big Issue in the UK, is sold by people who are homeless.

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It follows a month-long trial with five sellers who were equipped with smartphones and an iZettle card reader. Each seller collected a phone when they picked up their magazines each day.

Jacob de Geer, CEO and cofounder of iZettle, said “Sweden is getting closer and closer to a cashless society as most people here prefer to pay by card. Cash is still important but if you don't accept cards you will miss out. We’re very happy to make it possible for organisations like Situation Sthlm to accept cards. People are happy to trust their cards with the vendors because they trust the card system. This is a milestone for us as it’s taking our vision to democratise payments to another level.”

iZettle, which is based in Sweden, was founded in 2010 and has been available in the UK since May 2012.

We spoke to iZettle CEO Jacob de Geer at Mobile World Congress last year. You can listen to the interview (which starts after around 12 minutes) via the built-in audio player below or by downloading the MP3 file.
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Opinion Articles

Heroes of Emerging Markets: the podcast

Heroes of Emerging Markets is an interactive, intimate panel discussion that looks at the opportunities of doing mobile business in emerging markets.  The event took place on 28th February 2012 during Mobile World Congress in Barcelona.

We’ve recorded the entire event and have turned it into a podcast. You can listen on our desktop web site here, by downloading the MP3 audio file or by finding TheFonecast.com on iTunes.

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Last week at The Fonecast: 12th March 2012

Mark Bridge writes:

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Hacking a smartphone by using differential power analysis

Mark Bridge writes:

Mobile security always seems to be on the agenda – but one of the companies demonstrating its services at Mobile World Congress 2012 had a particularly stark warning.

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Last week at The Fonecast: 5th March 2012

Mark Bridge writes:

Mobile World Congress is over for another year. Also gone is the mobile industry’s sudden obsession with public transport and student protests in Barcelona. But away from the local news, what’s been going on?

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Windows 8 – 2012’s Biggest Mobile Milestone

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