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Saturday, February 2, 2013

HTC smartphones are too good

Causing HTC a serious headache

James Rosewell writes:

Following the boom of smartphones we have seen device after device released each month. With so many new devices hitting the market, consumers are faced with the tough decision of either keeping their trusty mobile or spending more money and upgrading. But how long are consumers hanging on to older models?

The following chart shows the top 15 HTC devices as measured by % of web traffic generated by HTC devices during December 2012 in the United States. They're arranged in ascending order of release date as measured by 51Degrees.mobi mobile analytics.

Percentage of all HTC originated web traffic during December 2012 in the United States by device model

% of all HTC originated web traffic during December 2012 in the United States by device model. Source 51Degrees.mobi Mobile Analytics.

The EVO 4G - first released in June 2010 - stands out as contributing 20% of HTC’s web traffic.

Analysing all HTC devices by age from the month they were first released shows just how popular for web access pre-2012 HTC devices still are.

Percentage of all HTC originated web traffic during December 2012 in the United States by month released

% of all HTC originated web traffic during December 2012 in the United States by device age in months. Source 51Degrees.mobi Mobile Analytics.

This simple analysis indicates exactly how much the mobile market is changing. Devices are hanging around for a lot longer as their lives are extended through multiple software and app upgrades which don’t require increased hardware capabilities. Many consumers don’t need the latest quad core phones to shave milliseconds off the time taken to perform basic tasks.

It’s not only the software that is kept up-to-date; the mobile web is now getting a lot of attention from web designers. Web sites optimised for small screen mobile devices are simpler to display and use.

The fact that older HTC devices are just so good is cold comfort for HTC CEO Peter Chou, in charge of reversing HTC's fortunes. HTC, later than others, realised they need to shrink their range and bring focus to their marketing in 2012. Only two months stand out for product releases in the above charts, showing that HTC are narrowing the range and focusing launches.

You can follow the fortunes of HTC, and any other manufacturer, with the free Mobile Analytics tools available at 51Degrees.mobi.

Documents to download

  • HTC by Device ModelPercentage of all HTC originated web traffic during December 2012 in the United States by device model
  • HTC by MonthPercentage of all HTC originated web traffic during December 2012 in the United States by month released
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Opinion Articles

4G doesn't come to Three

Mark Bridge writes:

Earlier today, Three.co.uk published a blog post headlined “4G comes to Three”. But it hasn’t.

I spent most of this morning here at Mobile World Congress muttering about the blog before returning to it this afternoon. And suddenly it’s changed.

The blog post remains. The headline is completely different. Now we’re told “Three to launch leading edge 3G service”.

Author: The Fonecast
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How far does it go, mate?

Geoff Varrall of RTT writes:

About 15,000 years ago some indigenous Northern Australians decided that they needed a more efficient way of talking to each other than just shouting a lot.

And blowing into a long cylindrical tube proved to be just what was needed and seriously useful fun – the dawn of the didgeridoo.

Trumpets and bagpipes were invented at about the same time. The ancient Greeks used the trumpet in battlefield communication to devastating effect.

The way you can tell that your didgeridoo is better than everyone else’s didgeridoo is to blow into it and see how far the sound goes.

Author: The Fonecast
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Last week at The Fonecast: 20th February 2012

Mark Bridge writes:

Any sufficiently advanced technology is indistinguishable from magic. So said Sir Arthur C Clarke.

Last week’s magic was supplied by imaging company Scalado, which announced a new product called ‘Remove’. The clue’s in the name: it can automatically remove unwanted people from photos taken on a mobile phone. Expect to see it on a handset near you before too long.

Author: The Fonecast
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Last week at The Fonecast: 13th February 2012

Mark Bridge writes:

It’s not been a good week for Nokia staff, with 4000 of them likely to lose their jobs from factories in Finland, Hungary and Mexico. The company says it’s moving device assembly to Asia, where it’ll be closer to component manufacturers. The three scaled-down factories will remain open with a new focus on smartphone customisation.

Author: The Fonecast
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Could a new legal framework for FRAND principles end the mobile patent wars in 2013?

Mark Bridge writes:

I’m not the first person to point out that mobile phone patent battles are raging all around us. They’ve been going on for years.

However, the topic of FRAND patents - those designated as ‘industry standards’ and therefore required to be licensed on Fair, Reasonable And Non-Discriminatory terms - has become an increasingly newsworthy topic.

In the last couple of weeks we’ve reported on an EC investigation into Samsung’s licensing of mobile patents and a Motorola/Apple legal battle that involves FRAND licensing.

Author: The Fonecast
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