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Wednesday, December 10, 2014

Vodafone to boost mobile coverage with small cells on advertising billboards and street furniture

Vodafone has signed a 15-year agreement with outdoor advertising company JCDecaux to deploy ‘small cells’ on street furniture and billboards, which will improve network performance. It’s a global deal that follows a successful pilot programme where Vodafone Netherlands installed over 160 small cells on bus shelters in Amsterdam.

The new technology will enable Vodafone to increase mobile data speeds and improve coverage while spending less time and money than conventional network upgrades would require.

JCDecaux will be responsible for designing and manufacturing the housing for the equipment, while Vodafone will deploy and manage the technology. It’ll primarily be used in densely populated areas.

Jean-Charles Decaux, Co-CEO of JCDecaux and Chairman of the company’s Executive Board, said “After successful testing in Amsterdam, we are pleased to continue our collaboration with Vodafone by supporting its strategy to develop the quality of its networks. Connected street furniture is set to transform city life and JCDecaux is enthusiastic about contributing to these structural changes, providing lasting benefits to municipalities and citizens.”

Street furniture currently maintained by JCDecaux includes bus shelters, information panels, street signage and litter bins.

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Opinion Articles

4G doesn't come to Three

Mark Bridge writes:

Earlier today, Three.co.uk published a blog post headlined “4G comes to Three”. But it hasn’t.

I spent most of this morning here at Mobile World Congress muttering about the blog before returning to it this afternoon. And suddenly it’s changed.

The blog post remains. The headline is completely different. Now we’re told “Three to launch leading edge 3G service”.

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How far does it go, mate?

Geoff Varrall of RTT writes:

About 15,000 years ago some indigenous Northern Australians decided that they needed a more efficient way of talking to each other than just shouting a lot.

And blowing into a long cylindrical tube proved to be just what was needed and seriously useful fun – the dawn of the didgeridoo.

Trumpets and bagpipes were invented at about the same time. The ancient Greeks used the trumpet in battlefield communication to devastating effect.

The way you can tell that your didgeridoo is better than everyone else’s didgeridoo is to blow into it and see how far the sound goes.

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Last week at The Fonecast: 20th February 2012

Mark Bridge writes:

Any sufficiently advanced technology is indistinguishable from magic. So said Sir Arthur C Clarke.

Last week’s magic was supplied by imaging company Scalado, which announced a new product called ‘Remove’. The clue’s in the name: it can automatically remove unwanted people from photos taken on a mobile phone. Expect to see it on a handset near you before too long.

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Last week at The Fonecast: 13th February 2012

Mark Bridge writes:

It’s not been a good week for Nokia staff, with 4000 of them likely to lose their jobs from factories in Finland, Hungary and Mexico. The company says it’s moving device assembly to Asia, where it’ll be closer to component manufacturers. The three scaled-down factories will remain open with a new focus on smartphone customisation.

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Could a new legal framework for FRAND principles end the mobile patent wars in 2013?

Mark Bridge writes:

I’m not the first person to point out that mobile phone patent battles are raging all around us. They’ve been going on for years.

However, the topic of FRAND patents - those designated as ‘industry standards’ and therefore required to be licensed on Fair, Reasonable And Non-Discriminatory terms - has become an increasingly newsworthy topic.

In the last couple of weeks we’ve reported on an EC investigation into Samsung’s licensing of mobile patents and a Motorola/Apple legal battle that involves FRAND licensing.

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