Latest Podcast



Featured Articles

Friday, September 3, 2010

New mobile ad platform offers video and 360-degree rotating images

Mobile marketing agency YOC has announced what it's describing as 'Europe's first rich media advertising platform'. It's called YOC Ad Plus and it offers advertisers the ability to embed video, picture galleries and 360° rotation into their mobile advertising. The service is currently available for the Apple iPhone and iPad, and will be available for the Android operating system in the autumn.

YOC Ad PlusGary Danks, Advertising Director at YOC Ltd, said "YOC’s release of YOC Ad Plus puts us in a very advantageous position in the mobile advertising market, as we are the first company to offer advertisers such a rich format on a premium open network. YOC Ad Plus allows advertisers to hand pick well-known media titles on which to run their campaigns, offering a solid advertising environment. YOC Ad Plus’s ability to deploy multi-media will engage mobile users much more so than standard mobile advertising, and this should in turn generate strong campaign performance for advertisers, and a higher brand awareness."

When a user clicks on a YOC Ad Plus ad banner, it opens full-screen. One click on the 'close' button of the ad and the user returns to the application. Advertisers are able to use a combination of targeting criteria in order to avoid wastage, including geo-targeting, age, gender, time and content-related targeting.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

Are mobile networks about to cut down on free WiFi?

Mark Bridge writes:

I don’t mind paying for a spot of WiFi when I need it. Admittedly I’d prefer to find a coffee shop with a free hotspot but I’ll pay if I really need a connection. Not just here in the UK but abroad too.

Author: The Fonecast
0 Comments
Article rating: No rating

Safer Internet Day and the security risks facing young smartphone users

Mark Bridge writes:

It’s Safer Internet Day today, which is a European Commission-backed event that’s all about promoting the safer use of online technology - both fixed-line and mobile internet connections - with a particular focus on children and young people.

Internet security specialist G Data has taken advantage of the occasion to offer its top five mobile security tips for parents and children to help them stay safe online.

Author: The Fonecast
0 Comments
Article rating: No rating

Last week at The Fonecast: 6th February 2012

Mark Bridge writes:

Facebook’s certainly had its share of privacy concerns – but last week the social network revealed plans to go public in a very different way. It formally announced its intention to launch on the stock market; what is known in the USA as an Initial Public Offering. The IPO is expected to raise around $5 billion, although that’ll just be a fraction of the total (and as yet undisclosed) value of the company.

Author: The Fonecast
0 Comments
Article rating: No rating

Facebook to raise $5 billion from Initial Public Offering

Mil Arcega of voanews.com writes:

Facebook is going public. The world’s largest social media network filed documents late Wednesday for its much anticipated initial public offering (IPO). Analysts say the initial offer will raise about $5 billion in the first go around, making it one of the biggest in recent history. We take a look at how much the company is worth and what that could mean for investors.

Author: The Fonecast
0 Comments
Article rating: No rating

Last week at The Fonecast: 30th January 2012

Mark Bridge writes:

If you want a big money story from the last few days, you want Apple. The company announced its highest quarterly revenue ever, hitting $46.33 billion (£29.66 billion) with record quarterly profits of $13.06 billion. That’s probably enough money to buy the moon, assuming Newt Gingrich is prepared to sell it – or, in the real world, is one of the biggest quarterly profits ever.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First4647484951535455Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«June 2025»
MonTueWedThuFriSatSun
2627282930311
2345678
9101112131415
16171819202122
23242526272829
30123456

Archive

Terms Of Use | Privacy Statement