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Thursday, October 6, 2011

Apple becomes top 10 brand in tech-dominated 2011 Interbrand global survey

Branding consultancy Interbrand has released the 12th version of its Best Global Brands report. Once again, Coca-Cola is rated as the world’s most-valuable brand at $71,861 million (around £46.5 billion).

In fact, the top seven brands remain in the same places as they did in 2010; after Coca-Cola comes IBM, then Microsoft, Google, GE, McDonald’s and Intel.

Entering the top ten for the first time - and increasing in value by 58% year-on-year - is Apple in eighth place. Meanwhile, Nokia - which was in eighth place last year - has fallen in value by 15% to 14th place.

Interbrand’s report calculates brand value based on financial performance, the role of brand in the purchase decision and the strength of the brand to continue to earn money for a company.

Jez Frampton, Interbrand’s Global CEO, said “Uncertainty is the new status quo, so today’s brands need to be quick and nimble. Consistency, relevance and commitment are imperative if a brand is to keep pace in our rapidly changing world. By refining digital strategies and strengthening social networks, today’s most valuable brands are creating more relevant customer engagements. These brands have seized opportunities to host richer, more tailored experiences, which, in turn, help drive longer-term loyalty and value among consumers and partners alike.”

The company notes that seven of the top ten brands, four of the five biggest risers (Apple, Amazon.com, Google and Samsung) and the one of the few new entrants (HTC) are all from within the tech sector.

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Opinion Articles

Are mobile networks about to cut down on free WiFi?

Mark Bridge writes:

I don’t mind paying for a spot of WiFi when I need it. Admittedly I’d prefer to find a coffee shop with a free hotspot but I’ll pay if I really need a connection. Not just here in the UK but abroad too.

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Safer Internet Day and the security risks facing young smartphone users

Mark Bridge writes:

It’s Safer Internet Day today, which is a European Commission-backed event that’s all about promoting the safer use of online technology - both fixed-line and mobile internet connections - with a particular focus on children and young people.

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Last week at The Fonecast: 6th February 2012

Mark Bridge writes:

Facebook’s certainly had its share of privacy concerns – but last week the social network revealed plans to go public in a very different way. It formally announced its intention to launch on the stock market; what is known in the USA as an Initial Public Offering. The IPO is expected to raise around $5 billion, although that’ll just be a fraction of the total (and as yet undisclosed) value of the company.

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Facebook to raise $5 billion from Initial Public Offering

Mil Arcega of voanews.com writes:

Facebook is going public. The world’s largest social media network filed documents late Wednesday for its much anticipated initial public offering (IPO). Analysts say the initial offer will raise about $5 billion in the first go around, making it one of the biggest in recent history. We take a look at how much the company is worth and what that could mean for investors.

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Last week at The Fonecast: 30th January 2012

Mark Bridge writes:

If you want a big money story from the last few days, you want Apple. The company announced its highest quarterly revenue ever, hitting $46.33 billion (£29.66 billion) with record quarterly profits of $13.06 billion. That’s probably enough money to buy the moon, assuming Newt Gingrich is prepared to sell it – or, in the real world, is one of the biggest quarterly profits ever.

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