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Thursday, August 23, 2012

A new logo for Microsoft

Microsoft has updated its company logo for the first time in 25 years, moving away from the old italic-style logo. The new logo, which will be used for the Windows 8 and Windows Phone 8 operating systems when they’re launched later this year, utilises the Segoe font that’s already featured on newer Microsoft products and marketing communications.

Jeff Hansen, Microsoft’s General Manager for Brand Strategy, made the announcement in a blog post. He said “The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions”. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors.”

The new Microsoft logo is already on Microsoft.com and is in Microsoft’s Boston, University Village Seattle and Bellevue retail stores. It’ll be rolled out across all Microsoft stores and marketing in the next few months.

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Opinion Articles

Are mobile networks about to cut down on free WiFi?

Mark Bridge writes:

I don’t mind paying for a spot of WiFi when I need it. Admittedly I’d prefer to find a coffee shop with a free hotspot but I’ll pay if I really need a connection. Not just here in the UK but abroad too.

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Safer Internet Day and the security risks facing young smartphone users

Mark Bridge writes:

It’s Safer Internet Day today, which is a European Commission-backed event that’s all about promoting the safer use of online technology - both fixed-line and mobile internet connections - with a particular focus on children and young people.

Internet security specialist G Data has taken advantage of the occasion to offer its top five mobile security tips for parents and children to help them stay safe online.

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Last week at The Fonecast: 6th February 2012

Mark Bridge writes:

Facebook’s certainly had its share of privacy concerns – but last week the social network revealed plans to go public in a very different way. It formally announced its intention to launch on the stock market; what is known in the USA as an Initial Public Offering. The IPO is expected to raise around $5 billion, although that’ll just be a fraction of the total (and as yet undisclosed) value of the company.

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Facebook to raise $5 billion from Initial Public Offering

Mil Arcega of voanews.com writes:

Facebook is going public. The world’s largest social media network filed documents late Wednesday for its much anticipated initial public offering (IPO). Analysts say the initial offer will raise about $5 billion in the first go around, making it one of the biggest in recent history. We take a look at how much the company is worth and what that could mean for investors.

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Last week at The Fonecast: 30th January 2012

Mark Bridge writes:

If you want a big money story from the last few days, you want Apple. The company announced its highest quarterly revenue ever, hitting $46.33 billion (£29.66 billion) with record quarterly profits of $13.06 billion. That’s probably enough money to buy the moon, assuming Newt Gingrich is prepared to sell it – or, in the real world, is one of the biggest quarterly profits ever.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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